http://citycyclingedinburgh.info/bbpress/ CityCyclingEdinburgh Forum » Tag: campaign advert value - Recent Topics en Mon, 01 Jun 2026 08:36:17 +0000 http://citycyclingedinburgh.info/bbpress/topic.php?id=10806#post-119694 Mon, 29 Jul 2013 09:19:49 +0000 fimm 119694@http://citycyclingedinburgh.info/bbpress/ <p>... or have I not quite understood PoP correctly? Are they actually saying that the money would be better spent on infrastructure, or that adverts are a good way of being seen to do "something" rather than actually doing anything?</p> <p>We get campaigns about drink driving, and there was one about driving and texting, and "think bike" for the motorcyclists, and I saw one on the TV the other day that was about thinking about what sort of attitudes to other road users you are teaching your child. </p> <p>I'm just wondering if anyone knows of any evidence for the effectiveness of this kind of thing? The drink driving ones have been going on for years, and I think in that time attitudes to it have changed. I know there's also a lot of enforcement goes into the drink driving campaigns too. </p>