CityCyclingEdinburgh Forum » Topic: Marketing and Promoting the Bike: Learning from the EU CHAMP Project

CityCyclingEdinburgh Forum » Topic: Marketing and Promoting the Bike: Learning from the EU CHAMP Project http://citycyclingedinburgh.info/bbpress/ CityCyclingEdinburgh Forum » Topic: Marketing and Promoting the Bike: Learning from the EU CHAMP Project en Mon, 20 Apr 2026 02:03:12 +0000 dougal on "Marketing and Promoting the Bike: Learning from the EU CHAMP Project" http://citycyclingedinburgh.info/bbpress/topic.php?id=13576#post-178293 Tue, 20 Jan 2015 11:55:00 +0000 dougal 178293@http://citycyclingedinburgh.info/bbpress/ I'd be fully in favour of more green lights when the wind-chill creeps up. chdot on "Marketing and Promoting the Bike: Learning from the EU CHAMP Project" http://citycyclingedinburgh.info/bbpress/topic.php?id=13576#post-178292 Tue, 20 Jan 2015 11:52:55 +0000 chdot 178292@http://citycyclingedinburgh.info/bbpress/ " CHAMP Fact Groningen awoke the interest of international media by installing a rain–sensor at traffic lights which gave the green–light to cyclists more frequently in wet and snowy conditions. When the media are interested, the citizens become engaged and the politicians listen! " (P15) chdot on "Marketing and Promoting the Bike: Learning from the EU CHAMP Project" http://citycyclingedinburgh.info/bbpress/topic.php?id=13576#post-178289 Tue, 20 Jan 2015 11:34:10 +0000 chdot 178289@http://citycyclingedinburgh.info/bbpress/ " 6 objectives To raise awareness amongst decision makers in European cities on the economic, ecological and energy efficient benefits of cycling To improve expertise on integrated cycling policy through capacity building and exchange of experiences To increase cycling in the CHAMP cities by 10 % To reach a 1–5% reduction in energy consumption from passenger transport and a reduction of 1–5% in greenhouse To improve the quality of life within the cities through decreasing the use of motorised traffic and a better coexistence between cyclists and pedestrians To decrease the dependency on fossil fuels by stimulating an economically beneficial transport mode available to all citizens and competitive to motorised traffic " <a href="http://www.champ-cycling.eu/en/upload/PDF/Catalougue_Finals/CHAMP-CatalogueENG-Lite.pdf" rel="nofollow">http://www.champ-cycling.eu/en/upload/PDF/Catalougue_Finals/CHAMP-CatalogueENG-Lite.pdf</a> Edinburgh facts P28-30 + 52 Rosie on "Marketing and Promoting the Bike: Learning from the EU CHAMP Project" http://citycyclingedinburgh.info/bbpress/topic.php?id=13576#post-168166 Wed, 15 Oct 2014 10:20:18 +0000 Rosie 168166@http://citycyclingedinburgh.info/bbpress/ Link here:- <a href="http://www.ciht.org.uk/en/events/events-listing.cfm/marketing-and-promoting-the-bike-learning-from-the-eu-champ-project-" rel="nofollow">http://www.ciht.org.uk/en/events/events-listing.cfm/marketing-and-promoting-the-bike-learning-from-the-eu-champ-project-</a> Rosie on "Marketing and Promoting the Bike: Learning from the EU CHAMP Project" http://citycyclingedinburgh.info/bbpress/topic.php?id=13576#post-168165 Wed, 15 Oct 2014 10:19:35 +0000 Rosie 168165@http://citycyclingedinburgh.info/bbpress/ It's short notice but it looks interesting. 16 October 2014 | Branch: Central & Southern Scotland Getting the Message Right The CHAMP project gathered leading cities in the field of cycling development to look at innovative ways to further boost cycling in their cities and enhance their local policies. Measures that were implemented in CHAMP include route based cycling promotion, creative bike parking solutions, bicycle accounts, innovative awareness raising and marketing campaigns for different target groups, and user involvement strategies. This event will share insights into getting the message right for marketing and promoting cycling – with examples of defining target audiences, marketing design (branding, messaging, signage, and mapping), working in partnership, embedding approaches, tips and challenges. Date: Thursday 16 October 2014 Time: 5.30pm for 6.00pm (duration approx. 1½ hours). Light refreshments available from 5.30pm Venue: Royal Over-Seas League, 100 Princes Street, Edinburgh More information is available on the flyer: C&SS CHAMP 16.10.14 If you would like to attend, please email Susan Darroch: <a href="mailto:darrochs@stirling.gov.uk">darrochs@stirling.gov.uk</a>