http://citycyclingedinburgh.info/bbpress/ CityCyclingEdinburgh Forum » Topic: Halfords to buy Wiggle? en Mon, 18 May 2026 04:14:36 +0000 http://citycyclingedinburgh.info/bbpress/topic.php?id=2905#post-30927 Tue, 10 May 2011 10:33:47 +0000 kaputnik 30927@http://citycyclingedinburgh.info/bbpress/ <p><em>it's just a better user experience</em></p> <p>That's the free Haribo talking! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=2905#post-30925 Tue, 10 May 2011 10:27:46 +0000 crowriver 30925@http://citycyclingedinburgh.info/bbpress/ <p>Wiggle is like the Amazon of bikes, it's just a better user experience, though yes Chain Reaction, UK Bike Store and others are fine too. If Halfords were to buy iWiggle, I don't see the problem. That is as long as the customer service remains good, they keep the same type of product range and they don't start selling Apollo bikes! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=2905#post-30921 Tue, 10 May 2011 09:29:02 +0000 kaputnik 30921@http://citycyclingedinburgh.info/bbpress/ <p>Bought by private equity for £16m now looking to sell for £200m!</p> <p>I guess any prospective buyer could load up with debt to buy Wiggle and run it into the ground to squeeze every penny out of it (for a £200m price tag, they'd probably need to). </p> <p>Does it really matter? I don't think so - if Wiggle were to go rubbish then there's plenty of alternatives who could easily the void. I do wonder how much brand loyalty people feel to an online company like Wiggle over - say - Merlin or Chain Reaction or Ribble or any of the hundred other online retailers who sell the same products at pretty much the same price (or often cheaper!). </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=2905#post-30919 Tue, 10 May 2011 09:09:48 +0000 chdot 30919@http://citycyclingedinburgh.info/bbpress/ <p>That's one suggestion in a slightly speculative piece -</p> <p>"<a href="http://blogs.news.sky.com/kleinman/Post:32930f9c-96ad-4729-bc2f-fa4d910768be">The obvious potential acquirers would include the likes of Halfords, bankers tell me.</a>" </p>