http://citycyclingedinburgh.info/bbpress/ CityCyclingEdinburgh Forum » Topic: Girls and Boys bike marketing en Sun, 31 May 2026 18:59:59 +0000 http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54074 Sun, 22 Jan 2012 12:15:33 +0000 SRD 54074@http://citycyclingedinburgh.info/bbpress/ <p>thanks arelcat, i'd meant to post a similar comment/link but hadn't had time to find it! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54073 Sun, 22 Jan 2012 12:09:35 +0000 Arellcat 54073@http://citycyclingedinburgh.info/bbpress/ <p>For example, in 1918 the Ladies' Home Journal wrote:</p> <p><em>"There has been a great diversity of opinion on the subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger colour is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl."</em></p> <p>Fashions change, bikes change, and will change again. Probably.</p> <p>Nothing wrong with blokes riding pink bikes. If it's fluorescent pink, so much the better, because all fluorescent colours are rad. </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54068 Sun, 22 Jan 2012 10:14:18 +0000 recombodna 54068@http://citycyclingedinburgh.info/bbpress/ <p>'OK i am officially put off pink bikes... bonus points for who coined the term 'think pink'.'</p> <p>And so you should be. Pink s for girls AND GIRLS ONLY!!!!! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54067 Sun, 22 Jan 2012 05:12:15 +0000 Uberuce 54067@http://citycyclingedinburgh.info/bbpress/ <p>I personally think I look awesome on my friend's powder blue Pashley Poppy... </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54066 Sun, 22 Jan 2012 01:14:22 +0000 ruggtomcat 54066@http://citycyclingedinburgh.info/bbpress/ <p>OK i am officially put off pink bikes... bonus points for who coined the term 'think pink'. </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54064 Sun, 22 Jan 2012 00:37:44 +0000 splitshift 54064@http://citycyclingedinburgh.info/bbpress/ <p>i bought an elkectric pink bottle cage, about 20 years ago,still got it, its been passed from one bike to the next, and I am a man ! so there ! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54060 Sun, 22 Jan 2012 00:12:59 +0000 recombodna 54060@http://citycyclingedinburgh.info/bbpress/ <p>Pink Hardrock <a href="http://www.retrobike.co.uk/forum/viewtopic.php?p=1204848&amp;sid=1904221b6e833d4726710ab1ec4eca2a" rel="nofollow">http://www.retrobike.co.uk/forum/viewtopic.php?p=1204848&amp;sid=1904221b6e833d4726710ab1ec4eca2a</a> </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54058 Sat, 21 Jan 2012 23:58:15 +0000 Min 54058@http://citycyclingedinburgh.info/bbpress/ <p>But you all had Action Man stickers on your pink bikes right? </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54057 Sat, 21 Jan 2012 23:19:26 +0000 chdot 54057@http://citycyclingedinburgh.info/bbpress/ <p>"pink Specialized. Hardrock Comp. '89"</p> <p>If it's the one I'm thinking, that was <em>too</em> pink. </p> <p>Mine was a Rockhopper. </p> <p>I'm male and still married (as I was then). </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54056 Sat, 21 Jan 2012 23:09:36 +0000 recombodna 54056@http://citycyclingedinburgh.info/bbpress/ <p>Pink Planet X <a href="http://www.planet-x-bikes.co.uk/readers-rides/your-ride/q/2421111441_stevo537_think-pink" rel="nofollow">http://www.planet-x-bikes.co.uk/readers-rides/your-ride/q/2421111441_stevo537_think-pink</a> </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54054 Sat, 21 Jan 2012 23:01:02 +0000 Bhachgen 54054@http://citycyclingedinburgh.info/bbpress/ <p>I also had a pink Specialized. Hardrock Comp. '89 edition I think. Official name for the colour scheme was Magenta &amp; Ivory. I used to wear a bright pink Castelli Jersey around the same time. I am male and am now married! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54047 Sat, 21 Jan 2012 21:57:52 +0000 Roibeard 54047@http://citycyclingedinburgh.info/bbpress/ <p><em>Can you get a pink Islabike?</em></p> <p>Currently Blue, Red or Purple (looks Fuchsia to me).</p> <p>Ours are red, and Mhairi spotted a couple of other Islabikes today up at Laidback's which were also red - probably the best option for cascading!</p> <p>Robert </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54044 Sat, 21 Jan 2012 19:58:50 +0000 chdot 54044@http://citycyclingedinburgh.info/bbpress/ <p>It's worth noting that a key person at Raleigh from the 70s to 90s was female</p> <p>"<br /> 3.3.7 Bicycles for women<br /> Product manager Yvonne Rix believed that Raleigh needed ‘totally creative, stylish images and fantastic looking bicycles that people want to buy’. Evidence of this approach is particularly strong in her marketing towards women. The Wisp (not to be confused with the earlier RSW-based moped) was a Rix concept bike, with a mixte frame finished in pale blue with dark blue flashes and matching handlebar tape and saddle, both finished in blue suede. Launched in 1983, it sold 50,000 in the first year.<br /> Rix shared the view that advertising aimed at women was very important. With the Raleigh Collection, comprising the Wisp, Cameo and Misty models, a PR company was used to present bicycles in the manner of a fashion clothing collection.<br /> "</p> <p><a href="http://homepage.ntlworld.com/catfoodrob/choppers/history/history4.html" rel="nofollow">http://homepage.ntlworld.com/catfoodrob/choppers/history/history4.html</a></p> <p>She was also responsible for 'inventing' the Pioneer range - pretty much the first 'hybrids' - and also producing quality bikes for adults generally after Raleigh had largely become the manufacturer of kids and traditional utility bikes.</p> <p><a href="http://homepage.ntlworld.com/catfoodrob/choppers/history/history5.html" rel="nofollow">http://homepage.ntlworld.com/catfoodrob/choppers/history/history5.html</a> </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54043 Sat, 21 Jan 2012 19:49:18 +0000 Greenroofer 54043@http://citycyclingedinburgh.info/bbpress/ <p>I'm a chap. I really like pink shirts.</p> <p>My daughter (now 6.5) started on a lime green Ridgeback MX14, which she seemed quite content with.<br /> <img src="http://www.reveloutdoors.co.uk/img/products/ridgeback/2011/mx14%20225.jpg"></p> <p>She's now got an electric blue MX16<br /> <img src="http://www.clcycles.co.uk/acatalog/58_mx16_thumb.jpg"></p> <p>There are girly equivalents of these, but she didn't mind the colours and we wanted ones that we could re-use for her little brother in due course.</p> <p>So I think you <em>can</em> get bikes that aren't all glitter, tassels and pink, and which aren't completely covered in camouflage.</p> <p>Could it perhaps be that at the bottom end of the market there is more stereotyping than the top? Can you get a pink Islabike, for example? Does Laidback's standard range include anything pink and with tassels? </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54042 Sat, 21 Jan 2012 19:37:26 +0000 chdot 54042@http://citycyclingedinburgh.info/bbpress/ <p>"</p> <p>Pink Witch : A Raleigh bike, targeted specifically a young teenage girls.It was only available in pink and came fitted with mirrors, a shopping basket on the front and, I think, even a lipstick holder! </p> <p>"</p> <p><a href="http://www.doyouremember.co.uk/memory.php?memID=10014" rel="nofollow">http://www.doyouremember.co.uk/memory.php?memID=10014</a> </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54041 Sat, 21 Jan 2012 19:30:31 +0000 crowriver 54041@http://citycyclingedinburgh.info/bbpress/ <p>Nice chrome carrier on the front fork on that bike. </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54040 Sat, 21 Jan 2012 19:21:33 +0000 LivM 54040@http://citycyclingedinburgh.info/bbpress/ <p>My mother is reminiscing about the <a href="http://www.flickr.com/photos/mando_gal/497680644/">Raleigh Pink Witch</a> bike that she coveted in the 1950s. (Photo not pink).<br /> Bikes in those days were (apparently) black, racing green, blue or maroon. Not much in the way of bright colouring, so the Pink Witch stood out. </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54039 Sat, 21 Jan 2012 19:06:42 +0000 chdot 54039@http://citycyclingedinburgh.info/bbpress/ <p>How to get rid of the pink -</p> <p><a href="http://www.tipsquirrel.com/index.php/2012/01/changing-the-background-colour-of-a-photo-with-photoshop" rel="nofollow">http://www.tipsquirrel.com/index.php/2012/01/changing-the-background-colour-of-a-photo-with-photoshop</a> </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54035 Sat, 21 Jan 2012 18:37:27 +0000 crowriver 54035@http://citycyclingedinburgh.info/bbpress/ <p>Raleigh offer a <a href="http://www.raleigh.co.uk/PRODUCTTYPE/ProductRange/Product/Default.aspx?pc=1&amp;pt=9&amp;pg=7683">purple version</a> of the Molly, one called <a href="http://www.raleigh.co.uk/PRODUCTTYPE/ProductRange/Product/Default.aspx?pc=1&amp;pt=9&amp;pg=7254">Krush</a> which is white with purple hearts (I know), and a turquoise bike called <a href="http://www.raleigh.co.uk/PRODUCTTYPE/ProductRange/Product/Default.aspx?pc=1&amp;pt=9&amp;pg=473">Tatty Teddy</a> (comes with a teddy I guess). So there are options other than pink, even for young girls.</p> <p>On the other hand their boys' offerings are all military themed or faux motorbikes! </p> <p>Not sure which is worse... </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54026 Sat, 21 Jan 2012 17:58:57 +0000 Roibeard 54026@http://citycyclingedinburgh.info/bbpress/ <p>Is it wrong of me to want a pink Brompton and matching pink Ortlieb bag?</p> <p>Robert</p> <p><img src="http://eternalmagpie.com/blog/wp-content/uploads/2011/05/11_05_brompton.jpg"> </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54025 Sat, 21 Jan 2012 17:58:33 +0000 Min 54025@http://citycyclingedinburgh.info/bbpress/ <p>From the article it would appear that they don't offer an alternative. I know it is a cliche for grumpy old women like me to say they are glad they are not growing up nowadays but I am glad I am not growing up nowadays. I hated pink as a child (though ironically I have grown into it now) and it is so all-encompassing that there really isn't much of a choice.</p> <p>Mind you Raleigh probably still hate women since Beryl Burton turned their contract down as it left her worse off than if she continued working. </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54024 Sat, 21 Jan 2012 17:50:57 +0000 wingpig 54024@http://citycyclingedinburgh.info/bbpress/ <p>What's the direct 'male' equivalent to tassles on the end of the handlebars, which even occur on those scooter things TBC were plugging before winter festive period? </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54023 Sat, 21 Jan 2012 17:14:03 +0000 Kirst 54023@http://citycyclingedinburgh.info/bbpress/ <p>Or maybe they don't offer an alternative. That's part of the thinking behind Pink Stinks - it's not that companies offer pink for girls, it's that they <em>only </em>offer pink for girls. </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54022 Sat, 21 Jan 2012 16:10:33 +0000 crowriver 54022@http://citycyclingedinburgh.info/bbpress/ <p>Apparently the "Molly" bike is Raleigh's top seller. Stereotyoing is good business, it seems! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54018 Sat, 21 Jan 2012 15:48:04 +0000 chdot 54018@http://citycyclingedinburgh.info/bbpress/ <p>I had a pink Specialized about 20 years ago.</p> <p>Similar to this -<br /> <center><br /> <img src="http://blog-imgs-24.fc2.com/d/a/i/dailydisplay/1777c.jpg"></center></p> <p>Can't find pic of bike on-line anywhere.</p> <p>Not this model <a href="http://www.flickr.com/photos/12208280@N04/2550663340/">Pink Team Stumpjumper</a> (or <em>color</em>). </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54016 Sat, 21 Jan 2012 14:20:44 +0000 ruggtomcat 54016@http://citycyclingedinburgh.info/bbpress/ <p>Ive been thinking about a pink bike recently, also, black and orange.</p> <p>And for this reason, I quite like 'girly' things, and G.I. Joe. </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54015 Sat, 21 Jan 2012 14:04:59 +0000 Arellcat 54015@http://citycyclingedinburgh.info/bbpress/ <p>I remember even the toilets at my primary school were painted blue for the boys and pink for the girls. At my work we're all adults, and everything is white tiles, cherry veneered doors and grey surfaces.</p> <p>My very first bike was red, because that was the colour I wanted. I later upgraded to a black bike, then had a dark blue bike, then another dark blue bike, then another red bike, then a light blue bike, three more black bikes, a monstrous silver bike, and another blue bike. I think my next will be yellow, just because. Somehow pink never quite had a look-in.</p> <p>I wonder what would the fans would say if Shanaze Lewis rocked up on a pink BMX? She once flounced around in a long green dress (and muckle MTB shoes underneath) but still looked suitably gnarly. Perhaps BMX is a bit too tough-and-rumble for princesses on velodromes? </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54012 Sat, 21 Jan 2012 12:42:21 +0000 Nelly 54012@http://citycyclingedinburgh.info/bbpress/ <p>Yep, nothing like starting that stereotyping early. </p> <p>Some of the words are really silly - I work in a large organisation, and can visualise almost exactly the ludicrous marketing brainstorms (or thoughtshowers now apparently??) they had before coming up with that guff.</p> <p>Mind you, if I presented my son with a pink bike he would tell me its girls colours and refuse to ride it - he is 6 years old, so go figure.....</p> <p>Pretty sure my first bike was 2nd hand, no name with coaster brakes, spray painted by my dad in a dirty silver colour - as he had some lying about in the garage ! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54011 Sat, 21 Jan 2012 12:41:18 +0000 chdot 54011@http://citycyclingedinburgh.info/bbpress/ <p>Sad that Raleigh is stuck in the 60s on this one! </p> http://citycyclingedinburgh.info/bbpress/topic.php?id=5082#post-54010 Sat, 21 Jan 2012 12:22:16 +0000 SRD 54010@http://citycyclingedinburgh.info/bbpress/ <p>via pinkstinks:</p> <p><a href="http://inadifferentvoice.wordpress.com/2012/01/21/oi-sexist-marketing-on-yer-bike/">Oi! Sexist Marketing! On Yer Bike!!</a></p> <p>The boys ‘Striker’ bike was described with “training to become the next England no 1 striker” and the MX14 “designed for the up and coming motoX star of the future“. Contrasted with this, the girls descriptions offer no sporting aspiration whatsoever, instead containing reference to the main features being their prettiness “equipped with great features: Molly bag, ribbon streamers with beads that glitter…” (Molly bike) and “your little angel will be exited about her new miss bike with a hot paint finish…“. </p>