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"Cyclists must ride in the gutter & wear helmets, ad watchdog rules"

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  1. chdot
    Admin

    Original story updated, inc -

    "
    MPs Julian Huppert and Ian Austin, co-chairs of the All Party Parliamentary Cycling Group, have written to the CEO of the ASA saying the ASA's ruling is "liable to put people at risk". Pointing out the ASA's double standards, the letter also asks whether the ASA intends to apply the same rules to car advertising: "Would you intend to ban any advert showing a car overtaking another car and going into the right hand lane." Hupper and Austin conclude that the ASA's ruling is "unreasonable, inconsistent and dangerous."

    A petition has been created asking the ASA to reverse its decision.

    The ASA chairman is Lord Chris Smith, the former culture secretary. He is also a patron of Sustrans. The letter from the All Party Parliamentary Cycling Group was copied to Lord Smith.

    "

    http://www.bikebiz.com/index.php/news/read/cyclists-must-ride-in-the-gutter-wear-helmets-ad-watchdog-rules/015951

    Posted 10 years ago #

  2. Cyclingmollie
    Member

    "From a gutterbunny in Da Nang: "The ASA sucks the sweat off of a dead man's balls." I have no idea what that means, sir, but it seems very negative to me."

    Posted 10 years ago #

  3. chdot
    Admin

    Just noticed -

    "

    Reaction

    Alison Johnstone, co-convener of Holyrood’s cross-party group on cycling and a Lothian Green MSP, said: “This is a ridiculous ruling and is deeply unhelpful in the effort to make cycling an everyday activity. I think the ASA needs to get some perspective.

    “Cycle helmets are a personal choice, and their ruling essentially tells cyclists to stick to the kerb when many of us feel safer cycling with plenty of room around us, especially when there are so few dedicated cycle lanes on busy city and town centre streets.”

    Brenda Mitchell, of Cycling Law Scotland, said: “We need to create a culture as can be seen in other parts of Europe, where cyclists are given space not because they are wearing a helmet or because they are lit up like a Christmas tree, but because they are seen as vulnerable road users.”

    Dr Sara Dorman, a spokeswoman for Pedal on Parliament, which highlights cycle safety to MSPs, said: “We should be working towards a Scotland that feels safe enough so people do not feel the need to wear protection to ride a bike.”

    Dave de Feu, spokesman for Spokes, the Lothian cycle campaign, said: “The ASA should tell us why cycling casualties have started to rise again over exactly the same period that helmet wearing has become much more widespread.

    "

    http://www.scotsman.com/news/transport/scottish-government-cycling-advert-banned-1-3285120

    Posted 10 years ago #

  4. chdot
    Admin

    "
    Thank you for all your comments in light of the adjudication today by the Advertising Standards Authority Council to ban the Think Horse television advert. Here’s a round up of the news from around the web:

    "

    http://www.cyclingscotland.org/news/todays-reaction-from-adjudication-of-the-asa-council

    Posted 10 years ago #

  5. RJ
    Member

    <quote>Remember this is a reserved matter, </quote>

    Err, advertising standards may be reserved, but Transport Scotland doesn't need Westminster's permission to challenge a dodgy decision in an English (and Welsh) court.

    Posted 10 years ago #

  6. chdot
    Admin

    http://www.telegraph.co.uk/men/active/recreational-cycling/10604525/Cycling-advert-ban-why-cyclists-must-take-the-middle-of-the-lane.html

    Posted 10 years ago #

  7. Arellcat
    Moderator

    Perhaps the UK could call for a vote of no confidence in the ASA?

    Posted 10 years ago #

  8. chdot
    Admin

    http://www.sustrans.org.uk/blog/mystifying-asa-ruling-cycling-safety-advert

    Posted 10 years ago #

  9. chdot
    Admin

    "

    Το διαφημιστικό σποτ, μέρος μιας ευρύτερης καμπάνιας της οργάνωσης Cycling Scotland, είχε ως στόχο να ενθαρρύνει τους οδηγούς αυτοκινήτου να δίνουν στους συνοδοιπόρους τους ποδηλάτες περισσότερο χώρο στο δρόμο.

    "

    http://www.ethnos.gr/article.asp?catid=22769&subid=2&pubid=63955472

    Posted 10 years ago #

  10. Snowy
    Member

    Sorry, that's Greek to me...

    Posted 10 years ago #

  11. chdot
    Admin

    ASA has previous...

    "

    ‘The Advertising Standards Authority (ASA) has ruled that an advert showing a group of cyclists cheerfully pursuing a Citroën C4 car cannot be broadcast during children’s TV programmes because the bike riders concerned are not wearing cycle helmets.

    "

    http://www.lofidelitybicycleclub.co.uk/trading-standards

    Posted 10 years ago #

  12. RJ
    Member

    Ah. I smell a Mary-Whitehouse-style BHIT rat with too much time on its hands, feeding a predjudiced ASA machine.

    Posted 10 years ago #

  13. SRD
    Moderator

    Oh yes, I'm sure I know who at least one of the complaints came from - probably not spin Scotland. I presume they are *delighted* by how upset we all are,

    Posted 10 years ago #

  14. Calum
    Member

    @SRD Angela Lee?

    ---

    The ASA have just tweeted that the ruling has been withdrawn pending an independent review.

    Posted 10 years ago #

  15. fimm
    Member

    Result!!

    Posted 10 years ago #

  16. chdot
    Admin

    "

    ASA (@ASA_UK)
    30/01/2014 09:14
    We've withdrawn our ruling against Cycling Scotland pending the outcome of an Independent Review http://goo.gl/CbpgNK

    "

    "
    Katja Leyendecker (@KatsDekker)
    30/01/2014 09:25
    .@ASA_UK good, thanks. That now leaves the ridicolous ad helmet compulsion. That'll be part of independent review too?

    "

    "

    ASA (@ASA_UK)
    30/01/2014 09:30
    @KatsDekker Hi. That is for Cycling Scotland to raise during the process but, yes, that can be part of the Review as well.

    "

    Posted 10 years ago #

  17. chdot
    Admin

    "

    Shoestring Cycling (@ShoestringCycle)
    30/01/2014 09:41
    @ASA_UK that isn't enough, you seriously need to rethink your approach to road safety and how cars appear in ads!!

    "

    Posted 10 years ago #

  18. SRD
    Moderator

    @calumcookable that's my guess. but its based on no facts.

    Posted 10 years ago #

  19. chdot
    Admin

    http://www.ctc.org.uk/blog/chris-peck/which-ads-are-now-banned-your-examples-wanted

    Posted 10 years ago #

  20. nevelbell
    Member

    U Turn!

    http://www.bbc.co.uk/news/uk-scotland-25960322

    Posted 10 years ago #

  21. neddie
    Member

    The Greek article seems to put a different spin on the facts: (Note - Google translate, so may be translation errors)

    The advertisement, part of a larger campaign organization Cycling Scotland, aimed to encourage motorists to give fellow cyclists more space on the road.
    But advertisers seem not to have anticipated the Advertising Standards Authority (ASA), the authority that controls the content of advertisements. The Authority ruled that this advertisement may not be televised as the fact that the cyclist is not wearing a helmet is "socially irresponsible."
    Also the organization after receiving complaints that the ad the bike is too far from the curb.
    From the perspective of the Cycling Scotland replied that the helmet is not compulsory for cyclists, however, seemed prepared to follow the instructions of the authority, saying that its future advertisements cyclists should wear a helmet and ride closer to the curb.
    Source: BBC

    Posted 10 years ago #

  22. neddie
    Member

    In a similar vein to CTC's 'which [cycling] ads are now banned', we should collect motoring adverts that show unrealistic (e.g. deserted roads) or risky activities (e.g. overtaking).

    Once we have a good collection, we could all then complain to ASA about every single one.

    What do you think?

    Posted 10 years ago #

  23. gibbo
    Member

    The Authority ruled that this advertisement may not be televised as the fact that the cyclist is not wearing a helmet is "socially irresponsible."

    So that's the line in the sand, is it? I'm going to be having a helluva lotta fun over the next couple of weeks... (Car adverts, in particular.)

    Posted 10 years ago #

  24. wee folding bike
    Member

    I just had an email from BBC Scotland. They want someone to talk to Kay Adam tomorrow.

    I'll be working, and I'd rather snog a warty horse than be on Ms Adam's show, but they might be looking for someone else for tomorrow.

    Posted 10 years ago #

  25. Snowy
    Member

    My OH thinks I've gone mad. I'm actively watching car adverts.

    Posted 10 years ago #

  26. chdot
    Admin

    http://rdrf.org.uk/2014/02/09/what-is-the-advertising-standards-authority-for

    Posted 10 years ago #

  27. LaidBack
    Member


    Is this SEAT Leon TV ad 'socially irresponsible'? by LaidBackBikes, on Flickr

    Came across this ad on STV when watching Mr Selfridge the other night... (yes... looking for business ideas...!)

    Irene commented that she was amazed that this ad could be allowed. Obviously a continental ad - shown only after 9pm maybe? Many parents will have let a child sit in drivers seat and not consider it irresponsible. ASA can't have had any complaints worth taking notice of?

    Posted 10 years ago #

  28. wee folding bike
    Member

    Watching Kojak this morning and a Nissan Quashqai (or whatever) seems to turn left into a road where there is a green light. Even if it was the US they allow a right turn on red.

    This doesn't look safe at all and the guy using a zip wire earlier in the ad has no hat or safety harness.

    Complaint submitted to the ASA.

    Posted 10 years ago #

  29. SRD
    Moderator

    Over-turned!

    http://www.bbc.co.uk/news/uk-scotland-27999347

    Posted 10 years ago #

  30. gibbo
    Member

    With an incredibly begrudging explanation.

    Posted 10 years ago #

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