thisISedinburgh - no, REALLY « CityCyclingEdinburgh Forum

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thisISedinburgh - no, REALLY

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Started 10 years ago by chdot
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chdot
Admin

"

£1m ad bid to draw people back to city centre

A NEW £1 million marketing campaign to draw people back to Edinburgh city centre was unveiled today, following the failed and widely criticised “Incredinburgh” ad blitz.

…

Beginning on Monday, it shuns the iconic tourist images of Edinburgh in favour of other views, familiar to those who know the city, in a bid to recapture their interest.

…

Celebrities including cyclist Sir Chris Hoy, 37, Sunshine on Leith actress Freya Mavor, 20, singer Nina Nesbitt, 19, and chef Martin Wishart, 44, are also involved, sharing their own Edinburgh insider tips on the campaign website,

http://www.thisisedinburgh.org.uk.

"

http://www.edinburghnews.scotsman.com/news/1m-ad-bid-to-draw-people-back-to-city-centre-1-3314715

Earlier the EN said it was http://www.thisisedinburgh.com, but that's someone else's.

Curiously Johnston Press Plc already owned http://www.thisisedinburgh.net and http://www.thisisedinburgh.org

And I thought CCE 'owned' the phrase "thisISedinburgh"!!

Almost need to set up a new web site ...

Posted 10 years ago #
kaputnik
Moderator

You could start up "No,THISisedinburgh.info" instead.

What about the estate of Miroslav Sacek? Surely they have the original interest in that name.

Posted 10 years ago #
gibbo
Member

The EEN article quotes Andrew Burns, Leader, Edinburgh City Council:

"For me, This is Edinburgh conjures up images of a family day out at the National Museum of Scotland, followed by a Sunday lunch at The Outsider Restaurant, and maybe a few pints in the Bow Bar at the end of the afternoon!"

What???? You take your kids out to a spit-and-sawdust pub on a Sunday so they can watch you drink "a few pints"??

Someone should call social services.

Posted 10 years ago #
Morningsider
Member

I love this:

"The estimated reach for the initial launch campaign is 1,193,640 adults."

Although, personally I think it is more likely to be 1,193.641.

Posted 10 years ago #
minus six
Member

You take your kids out to a spit-and-sawdust pub on a Sunday so they can watch you drink "a few pints"??

Surely you are best to leave them standing outside and pop out now and then and throw them a packet of crisps to fight over?

Posted 10 years ago #
algo
Member

When I was young my Dad often took us to the crisp shop for hours at at a time....

Posted 10 years ago #
threefromleith
Member

Martin Wishart? *spits*

But I digress....

Maybe getting a better selection of shopping in the city centre would be a start. There are only so many mobile phone shops, tat shops & identikit chain stores that a man can take. They're not much of a draw for most folk!

Posted 10 years ago #
chdot
Admin

"Maybe getting a better selection of shopping"

Well 'we' know the problem with that.

@tfl surely YOU want to attract people down Leith Walk...

Posted 10 years ago #
kaputnik
Moderator

You take your kids out to a spit-and-sawdust pub on a Sunday so they can watch you drink "a few pints"??

Bow Bar has gone a little bit more gentrified these days. Mainly full of curious tourists.

Posted 10 years ago #
chdot
Admin

"You could start up "No,THISisedinburgh.info" instead"

OK

Posted 10 years ago #
steveo
Member

maybe just have this search,
https://www.google.co.uk/search?q=%22this+is+edinburgh%22+cce&hl=en-GB&gbv=2&oq=%22this+is+edinburgh%22+cce

Posted 10 years ago #
chdot
Admin

"maybe just have this search"

Very good!

Thanks

Posted 10 years ago #
chdot
Admin

"What about the estate of Miroslav Sacek? Surely they have the original interest in that name."

http://www.miroslavsasek.com/books/thisis/edinburgh.html

Interesting to see how quickly new sites get on Google!!

https://www.google.co.uk/search?hl=en&q=thisisedinburgh

Posted 10 years ago #
kaputnik
Moderator

The logo looks (ironically?) like a no entry sign.

It's also rubbish. Some letters placed thoughtlessly in a red circle do not a brand for Edinburgh make.

The post-box red colour scheme doesn't do it for me. Madder as a colour would be more appropriate.

Seems a bit like a free advert for Harvey Nichols.

Posted 10 years ago #
stiltskin
Member

"Martin Wishart? *spits*"

Eh?

Posted 10 years ago #
chdot
Admin

"Eh?"

Not sure 'we' need to know!

Try a PM...

Posted 10 years ago #
Nelly
Member

Currently a tourist in Bath ( dont need a guide, family here and know it well) but the Edinburgh site compares extremely well to anything here and Bristol.

Nice touches like Free things to do. A good start, and just a tad better than 'incredinburgh' Has that slightly quirky understated side that sums up Edinburgh nicely.

Posted 10 years ago #
gembo
Member

Advertising hidden gems is a good ploy as there are many in Edinburgh, however, you can see tht they may not remain hidden and therefore gems if the ploy is very successful?

I must google Kay's Bar, I was thinking of going there but opted for Balerno, the other night.

It is so well hidden tht often people cannot find it. However as the prices are astronomical it doesn't matter. Used to have large number of army officers. Always a sense of decorum. Coal fire, velvet seats. Jamaica St Lane is address, near the steps that take the general public from Stockbridge to India place, via someone's front door.

Whole thing reminds you of the empire and how the world heritage glory of the new town was built on the excess capital of slavery in foreign lands.

Posted 10 years ago #
chdot
Admin

"

The research lying behind “This is Edinburgh” threw up one clear conclusion – that people want to see the uniqueness of Edinburgh brought to the fore. It is hard to get that on Princes Street, with its ubiquitous chain stores, but there are still plenty defiantly Edinburgh brands in the city centre who need to be brought front and centre.

And one of the really attractive features of the city centre is how compact it is. It’s made for people walking and cycling and it is disfigured by too much traffic choking it up. The best, most vibrant city centres, across Europe, have discovered that and encouraged people to come in to the city by train, bus or bike and enjoy it at a human-scale.

"

http://www.edinburghgreens.org.uk/site/blog/this-is-edinburgh/

Posted 10 years ago #
gembo
Member

That spin is actually right. A proper pub crawl in edinburgh can involve a good walk with a few drinks and can avoid all hostelries with stag do business. I noted two new bars panda and son which is the old 80 Queen St jazz bar. Also devil's advocate which claims to open at 8am for coffee in advocates close so will see if this is true.

As an example

start on a summer evening with a stroll on Arthur's seat, retire to the sheep heid in Duddingston, tarry a while for your tea or game of skittles. Head over the road back to newington and the Victorian splendour of Leslie's, special wood panels to hide your modesty in the lounge, public bar more egalitarian, schlep across the grange and the meadows to the International Bar for a quick one, windup the hill via castle to cafe royale then finish with new town nightcap in Kay's.

Posted 10 years ago #
chdot
Admin

"
Search Results

There were no results for Cycling

"

http://www.thisisedinburgh.org.uk/search-results?search=Cycling

"

"Search Results

There were no results for Cycle parking

"

http://www.thisisedinburgh.org.uk/search-results?search=Cycle+parking

Not really good enough

Mmm, obviously early days...

Posted 10 years ago #
chdot
Admin

"

Searching for Walking returned 5 results

"

http://www.thisisedinburgh.org.uk/search-results?search=Walking

Posted 10 years ago #
crowriver
Member

I don't really see the problem here (other than perhaps the cost). It's the kind of local boosterist publicity campaign that cities across Europe do.

Yes, web site, design, etc. could be better but it's not for us, we who live here. It's for them.

Posted 10 years ago #
dg145
Member

I'm not sure it's entirely accurate, either.

http://www.thisisedinburgh.org.uk/things-to-do/activities/outdoors/

This page (under Parks, Gardens and Walks) seems to be suggesting that the Meadows used to be the location of the 'Nor Loch'. I'm sure that was actually in what is now Princes Street gardens.

Posted 10 years ago #
chdot
Admin

"it's not for us, we who live here"

Not sure about that.

Not for 'us' us, but certainly for all those who have 'abandoned' shopping/socialising in the city centre because of the tram (allegedly).

This includes people who live in Edinburgh.

For 'tourists' thinking of coming here anything that highlights the interesting and unusual is a good thing.

I fear the council may not get its money's worth.

(Obviously I realise that there is a lot more than this web site BUT the younger visitors will almost certainly be using their smartphones.)

The site behaves badly on an iPhone. There is no 'full site' option - which is usually preferable for viewing/navigation.

The copy is (presumably) from an existing tourist site -

"

A short drive north of Edinburgh’s city centre lies the suburb of Cramond. This popular residential area built around a former fishing community, is a delightful spot to stroll and enjoy the colourful boats in its small harbour, feed the swans and ducks or people watch with a coffee and cake at the small café overlooking the promenade which sits in a charming row of whitewashed houses. Across the causeway is Cramond Island and on a fine day, with an eye on the tide, walkers stride out to the island to watch the sea birds and enjoy a picnic. Cramond’s lengthy promenade is a firm favourite for dog walkers, rollerbladers and cyclists. It’s a lovely spot to take in the views across the Firth of Forth.

"

http://www.thisisedinburgh.org.uk/discover/must-see/edinburgh-seaside

That "cyclists" is the only one in 'search'.

"Cyclist" 'not found'.

Posted 10 years ago #
chdot
Admin

"I'm sure that was actually in what is now Princes Street gardens."

Yep.

Posted 10 years ago #
kaputnik
Moderator

seems to be suggesting that the Meadows used to be the location of the 'Nor Loch'.

Meadows was the Borough Loch (hence Boroughloch), below the Borough Muir (hence Boroughmuir).

Posted 10 years ago #
chdot
Admin

As I was saying -

"

CRIPPLING tram works put nearly three-quarters of residents off venturing into the city centre, according to a hard-hitting report commissioned to gauge the damage they caused.

...

John Donnelly, chief  executive of Marketing Edinburgh, said: “This campaign is designed to appeal to residents, so it was crucially important that we listened to their views and understood how to best attract them back to the city centre.

"

http://www.edinburghnews.scotsman.com/news/tram-works-hell-pushed-residents-away-1-3315929

Posted 10 years ago #
Morningsider
Member

What does this mean? Three-quarters of Edinburgh residents didn't visit the city centre for several years, or three-quarters found visiting the city centre off-putting. I can't believe that the majority of Edinburgh residents avoided the city centre because of some road works (annoying though they may have been). Particularly given that the same proportion are now apparently happy to visit several times per month.

Also, describing the "abandoned feel" of the St James centre is clearly nonsense - I was there a few weeks ago and it was rammed.

Posted 10 years ago #
chdot
Admin

"What does this mean? Three-quarters of Edinburgh residents didn't visit the city centre for several years"

Well, (suggestion), the further people live from Princes Street and have a car the less the attraction of the city centre.

Though as people were surveyed in various places including Morningside you do have to wonder at the figures!

Posted 10 years ago #

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