'Behind the scenes' there's been some discussion (mostly by PM) about 'encouraging people to cycle to work'.
There are plenty of people on here who have started in the last few years. There have been a couple of threads about people's reasons/experiences - some great stories.
One person admitted 'thinking about it' for three years.
Are there any particular things that put you off - maybe not knowing a good route, or just (fear of) lack of fitness?
Anything that made a difference - new showers/racks at work or knowing someone who had started? Someone on here said it was because they noticed more people cycling past their house.
Perhaps more important - things you didn't realise until you started, about bikes, clothing, carrying things, rules of the road etc.
The idea is to produce a basic web site designed to encourage people and try to deal with things that have put them off.
A lot of time and money (not least on advertising) has been spent trying to get people to 'leave the car'.
'We' know that just having more people cycling is beneficial. We also know that much better infrastructure would help. More people cycling makes such things more likely (perhaps).
What about the things that might encourage people (or even put them off). Some people get lighter and fitter, others just eat more! (But are probably fitter.) Panniers or bags (there's no 'right' answer!)
People are different. Some like to hammer to work on the skinniest racer others take their time on a 'traditional' bike - some do both.
Such diversity is part of cycling's charm. As anth says "No matter what you ride... As long as you do..."