further down that page, lots of stuff I agree with:
"We believe there’s still a place for a worker’s co-operative bicycle retailer dedicated to running the kind of bike store we would want to shop in ourselves. That is:
Shops dedicated to building long-term relationships with our customers.
Shops where every customer can feel comfortable about asking advice without embarrassment.
Shops where the absolute beginner will be respected.
Shops where experienced riders can seek informed advice.
Shops with technicians on hand to check over your bike.
Shops where you can be confident that the advice offered is honest and fair.
Shops where we might suggest a cheaper option if it’s more appropriate to your needs.
Shops where you’ll get sound advice on fitting – not just for bikes but for shoes, saddles, shorts and the like too.
Shops that are owned by the people who serve you.
Shops that some of our customers refer to as their favourite store.
Such shops don’t run themselves for free. Being retailers, our wage costs are below average, but we still have to make a modest profit to pay for our premises and our people.
As a workers’ co-operative, we’ve enjoyed offering our customers a different kind of bike shop experience, in-store and online, for the best part of 40 years. We look forward to continuing to offer our services for the next 40 years and beyond."
Not entirely my experience though.