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Carlton Reid (@carltonreid)
18/02/2016, 11:44 pm
The last time the name changed was 1882 but now @CTC_Cyclists is to rebrand as Cycling UK. Get ready for fireworks.
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http://www.bikebiz.com/news/read/ctc-to-be-rebranded-as-cycling-uk/019104
CityCyclingEdinburgh Forum » Cycling News
" ... is to rebrand as Cycling UK"
(118 posts)-
Posted 8 years ago #
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Aye, that's what cycling needs. A rebrand.
I really don't think it's the name and logo holding the CTC back, it's something slightly deeper than that.
Posted 8 years ago # -
British Cycling and Cycling UK. Which is which? They both sound the same. Oh one is a sports body and the other is touring/utility cycling. So which is which again?
Such a disappointment.
Posted 8 years ago # -
Let's not get started on Cycling Scotland / Scottish Cycling and how they fit into Cycling UK / British Cycling!
Posted 8 years ago # -
So CTC Scotland becomes??
Posted 8 years ago # -
@dougal
don't get a Northern Irishman going on that sort of question...
Have never, ever come across a rebrand that has impressed me. At best I have been completely underwhelmed, at worst outraged by the waste of money.
My first Job we were rebranded as Global IT Specialists- that was popular.
Not sure if the following was an urban myth, but a good story nonetheless
Some managers rebranded an IT department Prudential Assurance New Technology Service to general hilarity/horror, until some wag just said that he was glad they weren't working for Commercial Union...Posted 8 years ago # -
@chdot: Cycling UK (North)
@paddyirish: a department I worked in was merged and became "Finance Actuarial & Tax". Many people were disappointed that it wasn't "Finance Actuarial Reporting & Tax"
Posted 8 years ago # -
"the "UK" suffix used by countless charities, as well as the insipid colours [...] makes me feel that cycling might be some sort of currently untreatable genetic disease that demands sympathy."
Posted 8 years ago # -
"
CTC Scotland brings together representatives of these Member Groups, and other organisations, to discuss and deal with matters relating to cycling in Scotland. There are many local cycling clubs and several cycle campaigning groups in Scotland and the rest of the UK. CTC is the one body which embraces all kinds of cycle use and interests.
"
wwwctc.org.uk/scotland
Posted 8 years ago # -
My first Job we were rebranded as Global IT Specialists- that was popular.
We've got a whole department called Global IT Security. We've even got a Head of Global IT Security.
Posted 8 years ago # -
So who do I pay my membership subs now if I want to for a long cycle and camp part way through? Will they be offering new rates for bikepacking? I'm so confused...
Posted 8 years ago # -
From link -
"
The cyclists’ champion.
Maybe it’s not obvious.
Here’s the fail: the word “cyclists”.
Let’s consider this rebranding: from the “Cyclists’ Touring Club” to “Cycling UK”. The new name may not be without issues, but it gets one thing exactly right: it replaces “cyclists” with “cycling”.
These are critical words.
Critical to communicating the right message.
Why so? Because the main, if not entire, point of this exercise is to support the enablement of cycling as a normal, safe, everyday mode of transport; to make cycling accessible and appealing to far more people. To make cycling accessible and appealing to people who aren’t cyclists.
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Posted 8 years ago # -
Cycle Touring Club? Commuter, Tourer Club?
Would have been cheaper
Posted 8 years ago # -
Cycling: That's Cool.
Posted 8 years ago # -
The trouble is the CTC is trying to occupy ground in between Britsh Cycling & Sustrans and the space isn't really there. Some folk are already trying to set up a Touring Cyclists Club, so I can't help feeling the whole thing isn't going to end well, which is a shame because the CTC has done good work in the past. I just think it has been left behind by the direction cycling in Britain has been going in the last few years.
Posted 8 years ago # -
And not to be confused with the brand new Touring Cyclists Club:
http://www.touringcyclistclub.org.uk/
which aims to be for people going touring by bike. Not that CrazyGuyOnABike hasn't already kind of cornered the market on that one.
Posted 8 years ago # -
Just like Judean People's Front vs People's Front of Judea vs Judean Popular People's Front.
splitters!
Posted 8 years ago # -
Going for the Prince strategy, I see - as they will now be referred to by most people as "those folk who used to be the CTC".
Posted 8 years ago # -
Another terrible rebranding was the Professional Contractors Group of which I am a member, rebranding to Independent Professionals and the Self Employed.
I'm sure I'm not the only parent of children of a certain age whose first thought was 'IPSE Upsy Daisy doo...'
Posted 8 years ago # -
"The trouble is the CTC is trying to occupy ground in between Britsh Cycling & Sustrans"
Yes, though BC is still basically about the sport(s). Recent 'campaigning' - particularly by Chris Boardman - is largely related to road safety which affects current and future racers (that's not a criticism).
Sustrans still has its core as 'path building' (not without critics!) but has also been actively going 'soft stuff' - actually getting more people to ride bikes.
The CTC has done lots of good stuff (especially in Scotland) - not least it's Bike Clubs for children and working with women.
But - and it remains to be seen what new strategy goes with the new re-brand - I think it has a bit of a 'purpose problem'.
One change moving from CTC to C UK is the removal of the word club.
In the past people joined for the magazine, cheap insurance and (for some, but not all) organised rides.
These were (and are) longer than most people would consider riding a bike for.
So less of a club? More of a campaigning organisation?
This is not entirely new -
"
"Cycle Touring & Campaigning" was the magazine of the CTC from December 1988 to January 2003, preceded by "Cycletouring" and followed by "Cycle".
"
http://www.jeggo.org.uk/wsctchistarch/CTandCampaigning.html
The name change to include "Campaigning" was controversial at the time...
Posted 8 years ago # -
"
CTC, the national cycling charity, is to rebrand as Cycling UK from April of this year. Paul Tuohy, the organisation’s chief executive, said that he hoped a new name and brand would help make the charity more attractive to more people.
...
David Murray, Head of Communications and Campaigns, told road.cc that the new name was merely a reflection of what the charity was already doing.
“The success of any brand is about how an organisation ‘lives and breathes’ its values through the work that it does.
"
http://road.cc/content/news/179543-ctc-national-cycling-charity-become-cycling-uk
Posted 8 years ago # -
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Carlton Reid (@carltonreid)
19/02/2016, 8:57 am
Council of @CTC_Cyclists decided the name change with a vote of 10 to 5. However, the membership of 67,000 won’t be voting on the decision."
Posted 8 years ago # -
They appear to have ripped-off the colour scheme and style of the logo for the CycleChat cycling forum which I frequent/mod for!
Posted 8 years ago # -
Using UK to qualify is odd and very 'old style'..
It's self evident that most of the members live there. But what of Northern Ireland and the more devolved feelings some have up here?Smart brands avoid this sort of debate by just keeping that sort of thing background. You may buy from Lidl UK but the logo is same as everywhere else.
CTC had a collective inclusive feel. CTC Scotland was sub brand.
A title should concentrate on function. Geography is only important if it is challenged by someone else in the same area. (eg RSPCA is in rUK and NI. Here we have the SSPCA. Or the RSGS versus the RGS.)Posted 8 years ago # -
Oh... and the creche worthy new logo is just a pastiche of 'we are macmillan'.
Personally I hate 'happy clappy' logos that look like this.
I'm not alone...!
"But the new logo is juvenile, unwieldy, and unmemorable. The winged wheel, which we had long before Campagnolo will live on."Posted 8 years ago # -
"While it will become known as Cycling UK the charity will still legally be registered as the Cyclists’ Touring Club with its charity and companies registrations unchanged."
Hm. The whole thing seems a massive waste of time frankly. 67,000 members! Isn't that a success? Where's the crisis? Why the need for a logo and name change?
"Originally known as the Bicycle Touring Club and then the Cyclists' Touring Club before becoming known by its acronym the CTC will soon become Cycling UK."
How about "Cycle Touring Club" instead? Removes the "cyclists" but keeps the acronym and the "cycle" in there, not to mention the "touring" bit, which is one reason I joined.
Posted 8 years ago # -
How massive Is this rebrand? Is the logo really crèche worthy? Is it still compulsory to have a beard And wear sandals if you are in CTC male , femAle or other?
Posted 8 years ago # -
Is the CTC going to embrace "other"?
Posted 8 years ago # -
"Is the CTC going to embrace "other"?"
In one sense it already has: changed name from Bicycle Touring Club to embrace tricycle riders.
Cyclists are "other" to most people anyhow...
Posted 8 years ago # -
So, before this that got going I was a bit rude on Twitter. Paul tuohy himself has replied and claimed he 'put his job on the line for scotland'. Anyone have any idea what he's on about?
@SRDorman @roadcc @CTC_Cyclists @CTC_Scot i put my job on the line for Scotland so yes ! We are cycling for the UK not just England. j
Posted 8 years ago #
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