Was in frogland for a couple of days and bought a cycling magazine for the plane back. Small article on the cycle to work scheme there, which takes the form of a tax break for employees in the private sector of 0.25€ per kilometer cycled to work up to a maximum of 200€ per annum.
Corporation tax paying employers can claim 25% of the cost of a fleet of bikes, insurance, maintenance, changing rooms and bike parking areas.
Seems much more sensible than the whole assisted purchase thing here. Cycle to work - get money. No purchase necessary.