@ Rosie
"This was a thesis of The Rise of the Creative Class by Richard Florida - written in 2002 so should have hit the medium sized company & council officials by now."
Have you read it?
I haven't, but I wonder how accurate this review is.
"
--It's written from an unbelievably myopic, elite perspective. Much like Thomas Friedman, Florida seems utterly incapable of seeing the world beyond the veil of privilege that protects him and his fellow business gurus from the real world.
--Everything is bolstered by spurious quantitative methods without any real qualitative perspective, and even then, the quantitative research seems contradictory, unreliable, and insufficient.
"
http://www.goodreads.com/review/show/199867511?book_show_action=true
I also wonder if Mark Carney has read it (or similar). He has started talking about the "Artisinal Economy".