Despatches from Sheffield:
ofo (bike hire) have just started in Sheffield!
Lots of people were talking about it! The bikes are everywhere! love it :) I don't know how well it will work though.
The idea: There's no fixed infrastructure, the bikes are just locked to themselves (you unlock it with a QR code and the app on your phone...). People are requested to park their bikes responsibly (i.e. not in the way).
I'll try one out in a bit (dropped my bike off for service so in town and so am bikeless today).
I don't know how ofo avoid them being stolen - but I guess they've succeeded in other cities already.
50p/30mins, £5max/day*. There's a 'geofence' around the city, and you have to park the bike inside that (and not be outside of the fence for more than 8 hours I think?). My house is /just/ outside the fence.
It says on their website that they'll distribute 1000 bikes in the city. It might be true - it did seem they were everywhere yesterday!
Sheffield's even more hilly than Edinburgh - so I do expect them to have an issue with one-way cycling (I wonder if they could have done something with the pricing - you get a penny back for every metre higher you leave it!).
*free this week + next week while they launch.