Perhaps it's because they are more likely to be 'in' it
I think this is the most succinct and useful way to describe it.
Imagine, all those years ago, Michael Faraday having to be ever so careful when handling his inventions, for fear of touching the wrong piece of equipment and blowing it (or himself) up, or even just getting a nippy shock. Then someone comes along and invents a piece of wire surrounded with something that doesn't conduct electricity; we could call it an 'insulator'. Then before you know it, everyone and their dog gets all casual about making electricity because they know that for the most part they won't get zapped.
For as long as you're not exposed to your immediate environment, you're not overly minded to concern yourself with it.
If you have suspension, you don't care so much about potholes as you did when you rode a rigid bike. If you have a ballpoint pen, you don't care so much about smearing your handwriting (unless you're a leftie) as you did when you had a fountain pen. If you have brick walls, you don't care so much about the elements as when you were trying to sleep in your tent in a howling wet gale on the wrong side of a wall in Snowdonia in summer.
The All-Powerful Handwriting Lobby campaigns for faster drying ink and pen nibs that work at odd angles, because these are everyday issues that affect people who don't have biros. The All-Powerful Camping Lobby campaigns to have walls built on the other side of the grass because those people recognise that not everyone can afford a brick wall, and many people enjoy erecting a dwelling without having to pay for building materials.