Rapha took the sleeper to Fort William and cycled down to Mull, maybe using the audax route from Mull it Over. They do not post routes. Unlike Isadore who went to Bonar Bridge and cycled to Kylesku Bridge on three different routes. Isadore post the routes as maps and also photo essays. They appear to be trying to sell Assynt as a place to go and have done a good job. They appear not to be that bothered about selling jerseys as you can see the cyclists in the landscape but would need to go into the catalogue to work out what they were wearing. Rapha more placing the products forefront with landscape as beautiful backdrop. I think the Isadore models did the cycling. I am not so sure the Rapha models did. Maybe they did.
Both shoots are on their websites if you are inclined to look at fiendishly expensive merino in majestic landscapes
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