@arellcat: Thanks for the suggestions. See below for "progress" of a sort:
A passing remark on another YouTube video has led me to discover the cause of all my woes. "Sometimes," said the YouTuber, "there's a washer under the head of the crank bolt." Washer? No-one said anything to me before about a <rule 2>ing washer.!
It turns out that this washer can sometimes get lodged at the bottom of the thread for the crank puller coupler. The catch is that the "pusher" at the end of the spindle on the crank extractor is fractionally too large to go through the washer. So, you wind back the spindle and screw the coupler in to the crank. It looks like it's in a good distance because the washer is only ~1mm thick. You then start screwing the spindle down. But what actually happens is that the spindle pusher ends up pushing against the washer at the bottom of the coupler thread, rather than against the crank axle, so instead of pushing the crank off the axle you end up pushing the extractor coupler out of the crank, hence stripping the thread.
I suppose if I'd been thinking about it a little bit more as I was doing it I would have clocked that the spindle wasn't far enough in to have engaged the end of the axle before I started to feel resistance. But it just never occurred to me that there might be an obstruction in there to beware of.
Further inspection has revealed that the crank bolt as supplied had the washer held in place by an o-ring that sits on the bolt thread. If the washer is at all tight at the bottom of the coupler thread then the o-ring just slips off the bolt and the washer gets left behind. Grr...
So that's another lesson learned that isn't in the book (at least, not the one I read): check that there's nothing that could prevent the extractor spindle from pushing on the end of the crank axle - and especially check that there isn't a washer stuck in there (literally stuck: I had to ping it out with a screwdriver). It's actually obvious if there's a washer in there if you know to look because it covers the ends of the slots in the splined face of the crank: you see a smooth surface rather a castellated ring.
But that does leave me pondering why only sometimes do manufacturers use a washer on the crank bolt? Apparently infrequently enough for it not to be mentioned as a matter of course in most instructional texts and videos. I did think that it might be because the crank bolts on my bike seems to need to be done up rather tight, so a washer would help prevent binding. But Arellcat thinks 60Nm is about right so it seems unlikely to be that (and anyway, isn't that what copper grease is for?) Without the washer the bolts sit slightly recessed in the cranks, but they torque up just fine so if it's just cosmetic then...well, what with one thing and another I think a second Grr... might not be unreasonable in the circumstances.
The bottom line is that this crank is basically toast, in that once it's off it's off for good. So my plan now is to source replacement cranks before attempting other approaches for removing the crank, and in the meantime run the old chain and cassette with the old chainring that I currently can't get off.