First we had the NC500, now we have the NE250.
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The route was first devised by Guy Macpherson-Grant, owner of Ballindalloch Castle in Banffshire, to draw more visitors into the region.
The North East 250 is funded by businesses who are then included in promotional material for the route.
About 25,000 maps have also been produced by the firms to help visitors navigate their way through the north-east landscape.
The popularity of Scotland’s driving routes have become central to the country’s tourism business.
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It's always about the driving, isn't it?
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