From December 2024 but don’t think it’s been mentioned here previously
Some good stuff in it -
“
Success for this priority will mean:
• A well-targeted information programme with clear and consistent messaging leading to increased awareness and understanding of the benefits of regular physical activity and increased participation, particularly amongst those groups with lower levels of participation who could benefit the most.
• Clear, understandable, and targeted messaging to those with the most to gain from physical activity and sport.
• Consistent messaging from council services and all sectors and partners based on targeted opportunities made available in local communities
• Active travel behaviour positively influenced with more people choosing to walk, wheel and cycle across Edinburgh.
To address this priority, we will:
• Raise the profile of physical activity and sport at all levels, but focusing on children and young people, older people, those from under-represented groups, and those who live in the most deprived areas of the city or who suffer from the highest levels of poverty or poor mental health.
• Raise the profile of active and outdoor spaces that are free to access e.g., green and blue spaces. • Promote and support active travel opportunities to increase physical activity participation.
“
My bold
Perhaps highlights a different (theoretically complementary of course) approach from ‘Transport’
Room for more ‘inter-departmental’ co-operation, or are we stuck with traditional silos??
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