There are always a collection of interesting bikes outside the shop (lowrider with ridiculously OTT radial-spoked wheels the other day) which hints at the 'alternative' nature of the owners/friends/workers.
Not sure about the bikes that are sold. Had a look in the window this morning (past the notice saying they weren't opening till 8pm today... opening at 8pm???) and there was a Dawes hybrid, pretty basic job, maybe 3 or 4 years old, Shimano Acera, that had a £170 sticker on it. Seemed a bit high to me. The racks beyond it had a couple of bouncey BSOs - though I think I spotted a nice Raleigh in there as well.
Always seems to have people about though, and students walking by always seem to stop and have a look, so hopefully it's doing well.