Crikey, just read the CC objection (and the other docs there). Nasty, evil, money-grabbing Elephant Juice trying to steal trade from that bastion of all that is good and sweethearted and non-competitive, Starbucks....
How bizarre. I hadn't actually realised that the area to the side there is designated as trading zone. Presumably the CC didn't object to Sainsbury's being there either because supermarkets produce no litter throwing members of the public; or because it's nice and handy to be able to pop in for things you need.
I'm not sure I've seen as blatant a case of NIMBYism in a while (and I live near Portobello which has an action group against pretty much anything!).