Hi guys,
Thank you so much for taking the time both to take the survey and to respond on here.
I appreciate the feedback and will adjust this for the paper version of the survey. Unfortunately the software I'm using to host it means I am unable to change anything at this stage without risking losing the data I have collected so far.
@Morningsider, that is a fair point. I was working on the principle that putting the demographic part first made it more open and obvious to the respondent. I hadn't factored in that it might put people off filling it in.
In regards to question 18,19 and 20. I had hoped that the fact that question 18 pointed people towards the separate questions would be enough to make this clear. I will see however, if I can add in a short sentence that makes this a little clearer.
@cb The red asterisks indicate questions that require an answer. The software is supposed to flag it up and tell you if you don't fill that question in.
In regards to the 'easier to carry and pages easier to turn' response, I shall alter this for the paper version.
@arellcat it is my dissertation. Sorry I should really have explained a little more about it in my opening post.
I am aiming to explore which demographics are currently using eBooks with a view to coming to a conclusion about whether or not the mad scramble by publishers to digitise everything is justified or if they risk alienating/losing a growing group in society - which is those over the age of 50.
I began the project by hypothesising that the traditional view is that those over the age of 50 tend to be slower in the uptake of technology and less interested in the latest gadgets. I was concerned that the emphasis being placed on eBooks, eReaders and digital purchasing risked losing this lucrative market.
Anecdotal evidence so far though points to that age group being the prime users of eReaders with my own generation trailing behind. I want to examine why this appears to be the case and what people's reasoning is behind their purchases of eBooks and eReaders.
@Chdot, I think my above explanation may be better than the one I sent you but with each synthesis the project improves :D
@fimm thanks I did my best to make it easy to follow.
@Bhachgen thanks for spotting that. My dyscalculia strikes again. Not sure if I can edit that on the online version but I shall change it for the paper survey. Thank you.
Thanks to everyone who has spared the time to fill in the survey. I can't express fully how grateful I am :)
Zenz