“surprisingly Edinburgh-centric“
…
“Doesn't change the fact that because ThisIsEdinburgh and not ThisIsFrenchTown, costs will be hugely higher for no good reason.”
This may explain part of the problem in Ed - “understanding customer needs rather than selecting technology”…
Though in Ed, not just the tech also the vanity of plush/heavy trams/track!
“
The passenger
For Rob Thomas, head of sales at Siemens Mobility Rail Infrastructure UK, futureproofing begins with understanding customer needs rather than selecting technology.
“The technology isn’t the starting point,” he explained. “The starting point is the passenger experience and understanding what outcomes customers actually want.”
While safety, reliability, and operational performance remain fundamental requirements, technology should be viewed as an enabler rather than an objective in itself.
Journey planning applications, integrated ticketing systems, passenger information platforms, and future digital services can all sit on top of a robust operational core.
The key, Thomas argues, is avoiding the temptation to specify known solutions too early.
“We should be focusing on the outcomes we want to achieve rather than simply repeating what was done on previous projects.”
“
https://www.railengineer.co.uk/building-tomorrows-tramway-today/
(Same article as previous post)