CityCyclingEdinburgh Forum » General Edinburgh
"Marketing group’s ‘Incredinburgh’ campaign is ‘suicidal’ says council insider"
(44 posts)-
Posted 13 years ago #
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"Rubbish slogans for a rubbish city"
Posted 13 years ago # -
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Edinburgh Reporter (@EdinReporter)
25/10/2012 11:48
#incredinburgh now being explained by Council Leader. Thx @brianjaffa for all the publicity about it!"
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Rory Reynolds (@RoryReynolds)
25/10/2012 11:50
Burns appears to be embracing the new Incredinburgh slogan, surprising since he appeared to be slating it last week #edincouncil"
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Brian Ferguson (@brianjaffa)
25/10/2012 11:52
Either @AndrewDBurns genuinely doesn't have a clue about viral marketing campaigns like #Incredinburgh - or he knows fine well about them."
Posted 13 years ago # -
This campaign has had some "viral" (on a parochial scale) success on Twitter. And largely for all the wronginburgh reasons, with people mocking it.
What I fail to understand is who this campaign is actually aimed at. Seems it's had most notice to locals. Why would you waste money advertising your own city to the people who're oblidged to live in it and use it's facilities anyway?!
Posted 13 years ago # -
Qualityburgh.
Posted 13 years ago # -
All publicity is good publicity...
Actually, I'm going to go out of step here. If this is marketed outside the UK then it's a simple, single word, play-on-words that works outside English. A phrase or the like often doesn't work in the same way. It does indeed sound clunky in English, but the way that foreign places use English words means that it doesn't sound the same at all.
For instance, French people will say, in perfect seriousness, in all ages, and without sounding like they're desperately tryign to be hip, that something is 'mega-cool'. I remember having a drink with a guy, mid-20s, rolling his own cigarettes, serious deep-and-thoughtful type, who used that very phrase. Which to me sounded desperately Eurovision.
Posted 13 years ago # -
So long as your English is good enough to figure out what is meant by "Incredinburgh".
I think I'll go and visit Incroyaris next year, it sounds great.
Posted 13 years ago # -
But that's my point. I mean firstly foreigners tend to be much much better at English than we are at other languages; but secondly, because British, and especially US, culture is so universal then words like 'incredible' will even be known by those who don't speak English (unlike 'incroyable' or the German, Spanish, Italian, Dutch equivalents).
All of these other countries even have billboards, advertising home products, in English. It's pervasive. The closest we've ever come here is 'Le Piat D'or' or 'Vorsprung Durch Technik'. Hell, even in Kosovo most of the billboards had English words (and products had Englisg names such as the delightful 'Go Gay' hairspray).
Posted 13 years ago # -
Right - our sugestions!
I'll start with:........
Go back to bedinburgh
Posted 13 years ago # -
"Get tae fudinburgh"
Posted 13 years ago # -
Come and be a nedinburgh
Posted 13 years ago # -
Learn to dreadinburgh
Lose your streetcredinburgh
Posted 13 years ago # -
Go to Glasgow instedinburgh
I still cringe every time I see "I Amsterdam". There, I just cringed.
Posted 13 years ago # -
Have you got 20p for a businburgh?
Posted 13 years ago # -
Could be worse, it could be 'Glasgow's Miles Better'.
What a smug, self-satidied, parochial and boastful slogan that was!
Miles better than.....?
Posted 13 years ago # -
The best line to include the city's name is the one used to get dog owners to clean up.
'Don't make it Edinbur..urghh!'
Stenciilled on pavements with crouching dog graphic. All in the best possible taste!
cc = Go to Glasgow instedinburgh - good one :-)
Posted 13 years ago # -
Surely the response to 'Glasgow's Miles Better' was always 'Edinburgh: slightly superior'
Posted 13 years ago # -
Edininbrrrrr tonight, the gritters are out
Posted 13 years ago # -
Surely the response to 'Glasgow's Miles Better' was always 'Edinburgh: slightly superior'
Edinburgh; Its not Glasgow.
That works on both levels
Posted 13 years ago # -
Ninja cyclists have no LEDinburgh.
The rest don't pay their VEDinburgh.
Quality they saidinburgh.
Permission for a shedinburgh.
Posted 13 years ago # -
Incredinbrubbish
Posted 13 years ago # -
Bring out yer Deadinburgh
[code]
(for a specific market)Posted 13 years ago # -
If CCE is anything to go by, "Cycling: Get Aheadinburgh".
Posted 13 years ago # -
I sometimes visit Edinburgh for a holiday, it is a great place. Calton Hill, Edinburgh's Disgrace, Arthur's Seat, Salisbury Crags, Duddingston Loch, even walking round the old town, parliament, Jacob's Ladder, Royal Terrace, New Town (tho funded by slavery).
Posted 13 years ago # -
Edinburgh's Disgrace
I read about that. They wanted to show off something "iconic" to the world but they mismanaged the project, ran out of money and only built half of it.
Due to finish in 2014 they claim.
Posted 13 years ago # -
crowriver "'Glasgow's Miles Better'" was also meant to be read as "Glasgow Smiles Better". Still terrible though.
Posted 13 years ago # -
London's Big, but Biggar's Incredinbigger?
Posted 13 years ago # -
Edinburgh's Disgrace
Eh? Do you mean Scotland's Shame?
Posted 13 years ago # -
@Tom, oh I know. Hence Mr. Happy as the 'o' in Glasgow.
Cheesy as heck.
Posted 13 years ago # -
Disgraceful Sunset by blackpuddinonnabike, on FlickrPosted 13 years ago #
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