CCE has been asked to help with a #keepcycling campaign. I'm not clear how it's going to work but things will be added to keepcycling.n0tice.com (which is due to go live on Monday at 3:00).
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based on winter cycling. We know that between July and December cycling activity/the number of people cycling in the UK drops 68%. In other words: As the clocks go back, the bikes go back in the shed. This is either because of safety concerns, not knowing how to prepare for the harsher climate, or people just don’t know how enjoyable winter cycling can be.
We want to get people to keep biking this winter and help make a change around perceptions of winter cycling. And most importantly, we don’t think that this will happen from just focusing on the dangers and issues of winter cycling. We want to show all the things that are amazing about it as well. Therefore we are initiating one of the biggest crowd-sourced visual guides to winter cycling in the UK, where the focus will be getting people to #keepcycling through the winter by sharing what they #change & #celebrate when it comes to winter cycling!
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SO - looks as though CCE members will not just be encouraging people in and around Edinburgh to keep cycling, but the rest of the UK too!