Personally, I preferred what they had before. Now though the Scotrail web site booking system looks just like East Coast's one.
Alas, in the transition they have changed my password to ALL UPPER CASE. They've lost my payment card details, and my saved journeys. At least they remembered my name and address. But hey, I can pick a 'fare range' from between £2.65-22.65! Funny how the actual fares are exactly the same deals as on the old booking system...
No idea if it's now any easier to book a cycle reservation.