http://www.bikeradar.com/road/gear/article/the-robot-wheel-building-revolution--37550/
An interesting piece on the rise of the machine. I remember getting a tour of the Dawes factory in the early 80's, they had a wheel building machine then but they only used it for their cheapest models. How times have changed ! Interesting that the same machine is used by so many brands.
Given the time savings over handbuilt, I wonder if any bike shops have considered buying one of these in order to offer bespoke new builds or rim replacements.