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The report finds the total value of cycle tourism -- by residents and visitors, touring and leisure cycling -- in Scotland is up to £239m per year.
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Amongst other things, the report recommends:
• Promotion of Scotland as a top destination for cycle tourism.
• Development of themed areas for cycle tourism, for example whisky tours by bike.
• The promotion of cycle tourism to a wider demographic.
• More collaborative partnership between local and regional stakeholders.
• Greater centralisation of information and technology integration.
• Better data collection and monitoring.
• A single coordinating body for leisure cycle tourism with links to the private sector.
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http://www.transformscotland.org.uk/value-of-cycle-tourism-report.aspx
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