New Kickstarter from, amongst others, a chap I interviewed waaaaaaaay back in the very first citycycling who set up the old Raging Bike website.
Not a 'brand new' idea - years back I also featured a hi viz vest that connected to your speedo to display your speed on the back of it. I liked the idea (maybe it's just the gadget freak in me).
This idea is a twist by making the speed display into a rear bike light. It's interesting, got to make it big enough to read the numbers, yet small enough to be practical as a rear light. There was a part of me that wondered if it might get drivers staring to try and make out what the numbers are - I dunno. Seems reasonable visible in daylight too. Just for the intrigue I may well back this one...