CEC is currently looking at ways of 'promoting active travel'.
One thing they are considering is the idea of a leaflet handed out at freshers' fairs (or whatever they are called these days).
Info in university/college handbooks/web sites would be a good idea too.
Info such as -
Cycle on the left (and only one way in Edinburgh's many cycle lanes)
Jaywalking is a criminal offence.
List of useful sites -
This one, Spokes, CycleStreets, LothianBuses, Bike Station
Apps -
LothianBuses, CycleStreets, cyclingscotland app
And?