In today's Herald.
"Edinburgh has failed to tap the cycling tourism market that could be worth £60 million a year to the Scottish capital.
A plan of action has been set up after an Edinburgh City Council report revealed the city has missed out on "high value" tourism income related to leisure cycling, despite miles of cycle paths, canal, river and park and lochside routes in the city alone.
It is thought it could help towards the city hosting a leg of the Tour de France after it lost out to Yorkshire last year.
The first stage of the push will be promotional, with plans to show videos of the capital's routes online.
It comes as some cyclists are locked in dispute with the council over allegations cyclists have suffered injuries as result of falls caused by tram tracks and potholes."
I particularly like:
"Hubs designed to encourage visitors to spontaneously explore the city by bicycle like Amsterdam, where heritage tourism has been linked with leisure cycling, are also being considered."
Spontaneous exploration by bike...
If tourists have come by bike, then they'll know where there are going largely.
If tourist haven't come by bike, then they'll need an infrastructure of easy bike hire, well signed routes, possibly organised tours, and encouragingly safe cycle infrastructure.
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