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A NEW taxi app is launching an aggressive bid to take over the Edinburgh cab market amid claims it could “finish” established black cab firms in the city.
GetTaxi, a mobile app that connects users directly with licensed cab drivers, has signed up 150 drivers in the month since it launched.
It is now offering £5 cab rides to every passenger, claiming all rides within the city centre will cost just £5 regardless of traffic or time – with the firm footing the bill over that amount. The offer is expected to boost the number of people using the app, which in turn could help GetTaxi recruit more drivers.
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Should 'we' be 'worried'?