Merino would have to be stitched on logo? I have one that causes some comment as it has the Flemish word Vleester emblazoned on the chest. Ironic as I am a vegetarian but it is a rapha sale homage to the cannibal himself.
Cap is a good idea too.
I did try to convince my employers that making a cycling top with a fostering campaign was a good idea as I would cycle around wearing it. They did not buy this. The marmite and tunnocks jerseys I have do get you noticed.