Anyone seen the large (well huge) advertising screen on Seafield road across for the car dealerships/bus depot?
It is so bright!
No idea on the legalities but Im astounded if this is legal given its positioning/brightness.
Any idea who this would be queried with?
CityCyclingEdinburgh Forum » General Edinburgh
ad display on Seafield Road
(22 posts)-
Posted 9 years ago #
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Is similar to the ones on Stevenson Rd and Leith Walk.
Not sure if it's my imagination but according to planning application (https://citydev-portal.edinburgh.gov.uk/idoxpa-web/applicationDetails.do?activeTab=summary&keyVal=NX8HL8EW0GY00) it has been there less time than I remember. Unless there several along that way?
Posted 9 years ago # -
Commented on the Seafield Rd. sign to my daughter when we passed it last week. Slap on the factor 40 if you're passing - it is absurdly bright and a wholly inappropriate on so many levels...
Posted 9 years ago # -
The one at the eastern end of Seafield road is much brighter than the one nearer the crem. They have turned the settings up to 11 on that one.
Posted 9 years ago # -
I suppose the reasoning is that to be seen during daylight it needs to be brighter than the sun?
Posted 9 years ago # -
Has anyone else seen what I can only describe as an American monster pickup truck roaring around town whit an large high-intensity display "cube" on the flatbed?
The cube would seem to be some sort of LED/LCD advertising display that rotates through various adverts of the quality that used to make the Herald and Post. It's bad enough when these things are stationary, I find it even more questionable that they could be legal on the move!
I managed to get a photo I can upload.
Posted 9 years ago # -
These advertising hoardings:
- sole purpose is to distract, catch and hold attention;
- are clearly targeted and aimed at motor vehicles;
- most (80%+) motor vehicles are single occupancy.Therefore this advertising is designed to distract drivers.
Would it be acceptable for a massive digital advertising hoarding to be installed at the end of Edinburgh Airport runway, distracting pilots and passengers indiscriminately? I think not. And yet aviation is considered one of the safest forms of transport.
So why then is it acceptable to distract the drivers of the most dangerous form of transport?
Posted 9 years ago # -
The Seafield road one is blindingly bright - even worse when it's heavy rain and it refracts through the rain on the windscreen.
The original, smaller one along Salamander Street use to be at the same intensity, but was eventually turned down to acceptable levels.
I still shudder to think how many drivers get distracted by these huge TVs showing animated ads at the side of busy roads. ...
Posted 9 years ago # -
Ah, but drivers will only look at the hoardings when they are safely stopped with the handbrake on. They would never allow themselves to be distracted when driving...
Posted 9 years ago # -
I would also like the officials to keep some stats on killed & seriously injured caused by advertising distraction.
Perhaps then the advertising agencies could start being sued.
Posted 9 years ago # -
from a successful appeal against refusal of planning permission for a similar (?) sign elsewhere: "The fact that there are similar signs elsewhere in the district and along the M8 leads me to conclude that this proposal is not exceptional and it would not result in an unacceptable risk to public safety" - a lack of evidence of adverse effects seems to be taken as evidence of lack of adverse effects.
Posted 9 years ago # -
Adverts have been causing crashes since long before they were digital. Eva Herzigova was credited with quite a few while working for wonderbra.
As has been said before if an advert doesn't distract attention then it isn't doing it's job.
If the adverts just cycled between still images they wouldn't be nearly so distracting.
Posted 9 years ago # -
At the Murrayfield Community Council meeting we went to back in the summer (2h of my life I'll never get back...) there was long grumbling debate about the proposal for one of those signs at Roseburn, with reference to the similar one at Sainsburys Murrayfield. The contract apparently specifically forbids any moving pictures - must be static images only. But clearly more honoured in the breach than in the observance. Councillors apparently continually complain to the advertising company but clearly nothing gets done.
Posted 9 years ago # -
"If the adverts just cycled between still images they wouldn't be nearly so distracting."
The flicker of an image updating is still really eye-sucking when it's over-illuminated, as seen on the Princes Street electric bus-stops, particularly when the change is not synchronised, resulting in a ripple from east to west.
Posted 9 years ago # -
@kaputnik
I've seen a truck (think it was red) with a flashing display on it too! - Couldn't believe it at the time.
Thinking about it, surely it can't be legal - showing random red and white lights it must be against Construction and Use regulations? I'd have thought that if there was a hint of blue lighting being on and then off it would illegal in that it was not Police, Fire, Ambulance, Coastguard, Bomb Squad, Blood / Organ Transfer etc. "Blue Light" vehicle?
And I used to find (and still do!) the Red Bull advertising cars sounding their horns where there was no legitimate need to do so annoying / a safety issue!?!?
Posted 9 years ago # -
I found the website of one such company, this is what they had to say about their product;
iDrive Media is a new company pushing the boundaries of Out of Home (OOH) advertising and providing businesses with a modern way of attracting customers in the digital era. Using the latest technology we have designed and built the first full-coverage, digital advertising vehicle. The vehicle has three eye-level screens (driver's side, passenger side and rear) that enable your message to be seen from almost any angle in beautiful, bright LED. We can take our digital billboards almost anywhere – the high street, retail parks, shopping centres and festivals. Getting your advert closer to your audience than ever before.
Traditional outdoor advertising options often get lost in the noise of the modern world. iDrive Media's mobile digital billboards offer a new and attractive way of getting your message across. Our three screens combined are approximately equivalent in size to a 48 sheet billboard, with the added bonus of being in full colour LED. With iDrive Media you have total flexibility of exactly where and when your message is shown, allowing for a perfectly targeted, responsive and up-to-the-minute advertising campaign.
Posted 9 years ago # -
Forrest Advertising are the worst at moving images (the display at the Seafield Stench site continuously displays moving images). The also run phone numbers, web address details or other info.
The one across from the Lothian Bus Depot on Seafield is run by Clear Channel, and while very bright and double-faced, the operator seems to just slideshow static ads. Though it is bright, and their application said they would keep it below 600cd/m^2 in daytime.
The same applies to the Insite Ad Agency one on Salamander St. They are all supposed to keep to standards set by the Institute of Lighting Engineers.
The CEC guidance states
Note:
1. Adverts must not contain moving images or sequencing of images over more than one advert;
2. Drivers should only be able to see the details of a roadside digital advertisement on one screen or a pair of synchronised screens at a time. This is to ensure that multiple images do not change at different times;
3. There should be no message sequencing where a message is spread across more than one screen;
4. Phone numbers, web addresses details etc should be avoided;
5. It is recommended that the rate of change of any image should be set to be in effect instantaneous;
6. Where the advert is visible in the same view as traffic signals, the timing of the signals should where possible be taken into account when calculating any message display time;
Forrest have been trying to put one of these on Queensferry Rd repeatedly for the last 5 years, the latest one for the Davidson's Mains junction corner site has been rejected on amenity grounds (spoils the view to Clermiston Hill) and they are appealing it.Posted 9 years ago # -
Not my photo, so can't embed the image, but here's the Admonstertruck
Picture really doesn't capture the intensity of the displays.
Posted 9 years ago # -
"
to roll out new bus stops and digital billboards on George Street has come under fire amid fears they will spoil views and “damage” the area’s historic character.
New shelters are currently being erected across the city as part of a multi-million-pound contract between the council and global advertising giant JCDecaux.
But all nine of JCDecaux’s recent applications to pepper George Street with replacement bus shelters and three-metre-high illuminated billboards have been recommended for refusal by officials.
"
Posted 9 years ago # -
I think there was a plan for one of those at Anniesland Cross but it was blocked.
There is one on the hotel in Coatbridge (no, I don't know who sees Coatbridge as a holiday destination) which is annoying bright and seems to flash blue. Even though I know it's there I sometimes mistake it for an emergency vehicle.
Posted 9 years ago # -
I see they're installing a monster giant ad screen on the Western Approach Road, just past the Fountainbridge bus stop heading Dalry- & Gyle-wards.
Posted 9 years ago # -
There's a CCTV camera pointing at the advertising display on Seafield Road. Does the hive mind think this is...
- Enforcement. It might be confirmation bias but I don't think I've seen a moving image on there for a while, and there were a lot when it first went up.
- Remote monitoring for QA/maintenance by the company that run it.
Posted 7 years ago #
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