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" ... is to rebrand as Cycling UK"

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  1. kaputnik
    Moderator

    pronouncing it as Ik Eee Ahh

    The office Swede insists it is Ik'Ay-ahh. Maybe they are easing us towards that in syllable-by-syllable increments.

    Posted 8 years ago #
  2. chdot
    Admin

    "

    CTC Scotland (@CTC_Scot)
    23/02/2016, 08:22
    We have a few more tickets available for @walkcyclevote training on 5 March! We'd love to see you: )
    https://www.eventbrite.co.uk/e/we-walk-we-cycle-we-vote-training-day-tickets-20469856893

    "

    Maybe CTC Scotland can retain its identity...

    Posted 8 years ago #
  3. How do you pronounce "Ik'Ay-ahh"? And "Ik Eee Ahh"?

    Posted 8 years ago #
  4. chdot
    Admin

    Some history (2012, he's since left for his "dream job") -

    "

    There was some internal dissonance when CTC decided on seeking charitable status – what benefits does being a charity give CTC?

    GS: Whatever debate there was is settled. We are a charity and I am hugely relaxed about that debate because of my background in organisations that balanced the needs of a charity with the needs of the members. The fact that the membership continues to grow to an all-time high suggests that a lot of people are relaxed as well.

    But this now really defines our role: we are positioned clearly as the national cycling charity. That’s a nice clear mission for the organisation. There are practical benefits as well, not least financial, but the big thing for me is being able to build on all the heritage of the organisation and being able to speak for cycling and cyclists for the whole country.

    "

    http://www.cyclingweekly.co.uk/news/gordon-seabright-ctcs-new-chief-executive-talks-to-cw-36882

    Posted 8 years ago #
  5. Blueth
    Member

    Interestingly, nearly six weeks on from public knowledge and with weekly bulletins on various topics, CTC still has not actually told the membership about the name change. That, to me, says a lot in itself.

    "These were (and are) longer than most people would consider riding a bike for" is a bit unfair as far as CTC locally is concerned. If you look here L&B Runs Info you will see that runs of 20, 40, 50, 60 and up to 100 or so are offered on various days. Had attendance been more reasonable the monthly Sunday 20 mile run would probably not have been dropped. Even more relaxed runs are offered on an ad-hoc basis via the CTC L&B Yahoo Group.

    I think that selection allows "most people" to make a choice within their desires

    Posted 8 years ago #
  6. chdot
    Admin

    "
    "These were (and are) longer than most people would consider riding a bike for" is a bit unfair as far as CTC locally is concerned.

    "

    Depends.

    This is with the sentence I wrote before the one you quote -

    "
    In the past people joined for the magazine, cheap insurance and (for some, but not all) organised rides.

    These were (and are) longer than most people would consider riding a bike for.

    "

    In the context it looks like I might have been referring to people who joined the CTC - in which case you might be right.

    But I was probably partly thinking about those who C.UK hopes to attract.

    I have no idea if they hope/expect to attract a 'mass membership' of people who have little/no interest in 'organised rides'.

    The bigger problem (this is not related to any organisation or its desire for membership) is all the people who hardly ever/never cycle!

    Any organisation that gets more people cycling by campaigning or events/rides/sport or even creating infrastructure/routes should be encouraged.

    Posted 8 years ago #
  7. Blueth
    Member

    I had read your comments as referring to those not (yet) CTC members and felt, as one involved in the runs, that there was potential for some to be put off so thought that clarification might be advantageous. We agree on the encouragement of cycling.

    However, by remarkable coincidence, about an hour after I posted I received a communication which CTC has now put out to some of its members on the matter.

    I will let folk make up their own minds after they have read it - any comment I might wish to make on the "speak" used in the document would not be suitable for this forum in any case.

    Cheers

    Posted 8 years ago #
  8. amir
    Member

    The rebrand is underway

    The website is down ready to be relaunched later today. On the CTC forum there is some word that there may be a petition in the June mag.

    I am really not impressed. Not just by the flaky rebranding (the latter C being part of it https://www.facebook.com/CyclingUK/). But by the effective change of status from a club to an organisation that isn't prepared to consult its members. I joined in preference to other options because it was a club. When members were consulted about the change to charity status, it didn't occur that this would be the outcome.

    In terms of campaigning, the CTC or whatever it's called would be far more powerful with a large and passionate membership base. If the membership can't trust and support the executive then that won't happen.

    Posted 8 years ago #
  9. amir
    Member

    New site is up and renamed http://www.cyclinguk.org/

    Posted 8 years ago #
  10. amir
    Member

    I have sent an email to the membership dept. I will consider my options when I've had a response.

    Posted 8 years ago #
  11. chdot
    Admin

    "When members were consulted about the change to charity status, it didn't occur that this would be the outcome."

    I'm sure it wasn't even in the small print!

    Sad thing is (apart from the style and intent of the branding) that those who have speculated, on the CTC's own forum, that it's about the career trajectory of a professional charity person may turn out to be right.

    Posted 8 years ago #
  12. crowriver
    Member

    "When members were consulted about the change to charity status, it didn't occur that this would be the outcome."

    Me neither.

    "those who have speculated, on the CTC's own forum, that it's about the career trajectory of a professional charity person may turn out to be right."

    Indeed they may be. I won't be sticking around to find out. Direct debit cancelled, membership will expire in August.

    Posted 8 years ago #
  13. chdot
    Admin

    "

    At local level, Cycling UK members form Member Groups to organise rides, tours, events and training, as well as sometimes getting involved in local campaigning.

    Cycling UK Scotland brings together representatives of these Member Groups, and other organisations, to discuss and deal with matters relating to cycling in Scotland. There are many local cycling clubs and several cycle campaigning groups in Scotland and the rest of the UK. Cycling UK is the one body which embraces all kinds of cycle use and interests.

    "

    http://www.cyclinguk.org/scotland

    Posted 8 years ago #
  14. chdot
    Admin

    "

    Cycling UK (@CTC_Cyclists)
    05/04/2016, 2:21 pm
    Today CTC becomes #weareCyclingUK. Our 138 yr old mission remains the same: protecting&promoting the gift of cycling

    "

    Posted 8 years ago #
  15. SRD
    Moderator

    as I just posted on their FB page:

    " what happens to CTC Scotland - The National Cycling Charity? Do they become 'C Scotland'? or 'Cycling UK Scotland'?"

    Posted 8 years ago #
  16. chdot
    Admin

    "

    Paul Tuohy (@Paultuohy)
    05/04/2016, 2:34 pm
    Today the CTC rebrands to help us reflect and engage as the go to cycling charity. http://cyclinguk.org

    http://pic.twitter.com/b048tp1six

    "

    Posted 8 years ago #
  17. amir
    Member

    Or the go from cycling charity.

    Posted 8 years ago #
  18. SRD
    Moderator

    well they've answered my FB question "As a member group they're considering adopting a new name reflecting the brand change later this month."

    so much for a smooth roll-out of the branding!

    Posted 8 years ago #
  19. "... reflect and engage as the go to..."

    I've just been a little bit sick in my mouth. But then I always have that sort of reaction to meaningless marketing drivel.

    Posted 8 years ago #
  20. SRD
    Moderator

    "It's the first day of the new website - we're still rolling out the changes across our thousands of webpages. It's definitely not an after thought!"

    defensive much? guess I'm just glad they're responding.

    Posted 8 years ago #
  21. amir
    Member

    "defensive much? guess I'm just glad they're responding. "

    They have a professional positive person on the Facebook site doing their job well. But there was only one way to undertake this type of change given the importance to its membership

    Posted 8 years ago #
  22. crowriver
    Member

    I'm guessing there's no going back from this (I certainly won't be going back). Check out the merchandising.

    Posted 8 years ago #
  23. panyagua
    Member

    >>sigh<<

    Totally unacceptable that the members weren't consulted. I think we can be fairly confident that this would have been thrown out, and quite rightly so. Maybe British Cycling should rebrand itself as "No: WE are Cycling UK".

    And did they consider how ridiculous the leaders bibs will appear from behind? 'we are cycling' in large letters. You don't say.

    I'm only in it for the insurance and the magazine. The former can be obtained elsewhere, and the latter isn't as good as it used to be anyway. So that'll be another membership lost when mine expires.

    Posted 8 years ago #
  24. panyagua
    Member

    Hours of fun renaming other organisations along similar lines:

    National Association of Comedians (yes, it does exist) -> 'we are joking'
    Jacobs -> 'we are crackers'
    KP -> 'we are nuts'

    And perhaps CTC Scotland should rebrand as 'we are doomed'

    Posted 8 years ago #
  25. Claggy Cog
    Member

    Members were consulted about three years ago...well not consulted so much as asked to comment on possible rebranding which was being thought about. I submitted my thoughts and presumably was ignored as my view was a minority one, but then again it might not have been...but the reply I got was about the need to change so I gave up, taking it as read it was a fait accomplis. Clubs are driven by members. The CTC is not a club and ceased to be when it became a charity run by administrators. It is like any charitable organisation and is just that a charity. Your subs pay for administration and you are no longer a member per se. Cycling UK is keen not to be profitable as we all know charities do not pay tax and are not profit making and like all charities it has a hierarchy now and stakeholders which members are not.

    Posted 8 years ago #
  26. chdot
    Admin

    "it has a hierarchy now and stakeholders which members are not"

    How long before someone starts a 'touring club' alternative?

    Plenty of on-line talk about it.

    But would it work?

    Perhaps on a local (informal?) level.

    Posted 8 years ago #
  27. Claggy Cog
    Member

    Further charities do not pay staff other than managers or administrators. Cycling UK will be the same. Just as all those high street charity shops are run by volunteers who most definitely have no say whatsoever in how things are run. I only renewed my membership this year because you got a freebie,having become so disenchanted and allowing it to lose for two years. I won't be renewing it. British Cycling offer the same insurance cover etc for less.

    Posted 8 years ago #
  28. Claggy Cog
    Member

    Yes chdot and as Cycling UK has ditched the CTC brand what is to stop anyone from setting up a CTC? Or using the old winged wheel logo.

    Posted 8 years ago #
  29. chdot
    Admin

    Of course 'us' and those like us could be completely wrong and there are many thousands out there who can be persuaded to join a non-racing cycling organisation that isn't Sustrans.

    Posted 8 years ago #
  30. chdot
    Admin

    "

    Members of the organisation will be invited to share their views about the future of CAMRA by completing surveys and attending around 50 consultation meetings across the UK this summer.

    They’ll be asked whether CAMRA should move away from promoting and protecting traditional real ale and become more inclusive, or shed subsidiary issues which have become attached to the organisation over the years - such as cider - in order to narrow its focus exclusively on cask-conditioned beer.

    "

    https://revitalisation.camra.org.uk/blog/is-this-the-end-of-the-campaign-for-real-ale

    Posted 8 years ago #

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