@hankchief from your position on MCC how do you think the idea of Child Friendly Edinburgh will go down?
This is an idea about emphasising how we work to meet the needs of children, their families and their communities delivered through schools.
The majority of the council budget is spent on education. Schools are about helping to produce the citizens of the future.
Do you think the MCC would embrace such a headline? Obviously some people do not have children but that might not stop them trying to be friendlier towards them?
One hook might be the need for an army of care workers in the future to look after the members of the MCC.
Sometimes if you find the right hook, the scales fall away.
For example people I know who resisted the 20mph zones switched to liking them when I used the 70per cent chance of a child surviving being hit by a driver's car at 20mph but 70 per cent chance of dying when they are hit at 30mph.
Hooks is what I am looking for, any ideas welcome.