@threefromleith - you might like to know that the 'cracking social media team' from West Midlands Police are the officers themselves. It's them personally on Twitter and blogging - with much or all of this happening in their own time (i.e. not work hours) as far as I can tell. And they aren't some kind of special cycle unit - but officers with a set of normal responsibilities who have managed to get permission for something new and radical.
Like the 'roll out' of many an initiative there's a good risk that those starting up the close pass initiative will do the basics and miss how important the wider work of these officers has been.
But I'm hopeful...