I've been involved with the delivery of public bike hire schemes since 1996, and hope that some of the details I've learned over the years might be useful
I've also noted this to the 4 other key players in the UK, Beryl (UK), Nextbike (DE), Bewegen (CDN) (noting @arellcat's useful feedback) and Ride-On (ES)- more on operating models later.
The software platform used by Serco is (as with a lot of their delivery) bought in, and common to at least one other bike hire operation
The clunkiness and high inertia to sign up put me off any attempt to use the Serco scheme. Nextbike is a very low inertia system to use, but I am disappointed that they have now disabled the RFID (ITSO) card access, as this unlocks a large opportunity to generate hires through wildcarding - so that a Saltire Card can be enabled both as a bus pass, car club access, and for bike hire. University staff i/d and matriculation cards can be enabled as well
https://www.flickr.com/photos/h52/27019286442/in/photolist-2kXwp7L-HaAUwf-2kXuLJX-2kXrYrz-2kXwp87-2kXuLGc-23zVJA9-23CJgYe
Beryl has a major base on the Dorset Coast, and has recently secured delivery of schemes for NetworkWM (WMPTE)and TfGM (GMPTE)as well as smaller town schemes - They, like Nextbike, are tending to have a lower limit on the size of scheme they'll consider (Decaux would not touch any less than 200 bikes when they 'gave away' bike hire in return for a total monopoly for on street advertising)
Bewegen supplies Forth Valley, Inverness, Fort William, and an East/Mid Lothian guddle of sites. Their model seems to fit smaller schemes
Ride-On has significant schemes in Dundee and Leicester
There are probably 3 models to deliver the local 'management' of a scheme
- in house - directly employed by the supplier (as Serco does in London, and did in Edinburgh)
- a commercial contractor
- a partnership with a local community cycling project (Stirling & Glasgow) where the contract provides a revenue stream & the community links can promote the scheme
Funding of core costs - from the start for Copenhagen (1995) and Nextbike (2004) comes from selling the branding on the bikes. In basic terms you can buy branding on 40 bikes for the same price as 1 6-sheet poster on a bus stop. This can be a total fleet deal, or campaigns running for a defined period
Glasgow has also pioneered the use of their fleet to deal with transport poverty, with heavily discounted (95%) or free access to the bikes to enable people to access services and employment. Hire levels are good, especially for the EAPC hiring at roughly 2 x the rate of regular bikes and perhaps just touching the levels at which the level of service starts to suffer (empty racks)
Finally I'm looking at how the locking system for hire bikes might also provide a private bike lock (for hire) in a public bike park but that's a wee project in progress
PS for @Morningsider - one of the great things about Nextbike is that one you have the App, you can hire a bike on 25 countries - over 200 cities, and we need to get the schemes in Scotland 'aligned' so that you can 'roam' and pick up a bike in Inverness, with your Glasgow or Edinburgh app...