'Boardman ... dislikes the word “cyclist”. He prefers “person on a bike”, and says he will be focusing his efforts on encouraging drivers out of their cars.
“I’m not interested in cyclists ... I’m interested in the people in the cars. Getting them to change, it’s got to be easy, appealing and safe, in that order,” he said, suggesting his success ought to be measured by some sort of “happiness index”. “You have to measure: is this a more pleasant place to be or not?”
He added: “If it’s not the easiest solution, they’re not going to do it. If it looks a bit intimidating, they are not going to do it. And that means space, and it means joined-up space. I’m only going to make a piece of cycling infrastructure if it’s joined up, otherwise it’s wasting everybody’s money.”'