I received an email from Evans; the final sentence definitely has a sarcastic tone to it (their bold, not mine)...made me smile, anyway. Or possibly grimace.
"You may be aware that Sports Direct Group, through a subsidiary, recently acquired the business and assets of F.W. Evans Cycles Limited.
Your personal data as held by Evans Cycles has been transferred to that company, which is now the data controller of your personal data.
We want to reassure you that we will continue to hold your personal data securely and use it as permitted by law and in accordance with our Privacy Policy and your marketing preferences.
Enjoy the Ride"