I happened to be browsing Public Contracts Scotland, and came across this advertisement for "active travel gamification".
We would like to understand what the market currently offers in the way gamification that encourages active travel by turning a town into a game where the objective is to visit designated locations by active means on an ongoing basis with options for multiple prize periods.The game shall provide a public facing website / app that provides leader boards and records individual progress and allows registration and collection of health, demographic and travel metrics for monitoring and evaluation purposes.
Arrival at designated points of interest shall be recorded and uploaded to the appropriate dashboards automatically and the recording of arrival be by RFID or other or other electronic means.
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT542167
Perhaps I'm getting a bit too old and cynical for gamification ideas, but perhaps the younger generation will like it. I liked Love to Ride at first but endless "you're doing awesome" feels hollow when there's no real incentive other than one's own fitness. If there was free pizza though...!
I can't even get my own work to support a bike breakfast "because too many non-cyclists would use it too", and the solution thus far has been Bring Your Own Coffee.
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