"Now, how long till we're talking about the M*c debate...?"
Pretty much over.
There are still Apple obsessives - both the new product queuers and the slightly blinkered 'Apple/Steve are always right'.
Apple is now more 'mainstream' - helped by the so-called halo effect created by the whole iPod development, followed by the iPhone and now iPad.
Apple is no longer mainly about computers, but has not neglected that side of things. The basic operating system is, for general use, probably, still easier to use, probably less prone to viruses and curious system errors etc.
Apple's forthcoming cloud 'product' may take things in new directions for many people, though a minority of a minority are complaining about withdrawing functions that are valued in its current cloud - MobileMe.
Apple knows that it will make little difference to the new mass users, but it's a fine line as to how much it's worth upsetting the real 'fans'/dedicated users - but Apple doesn't always listen...
In stock market terms Apple is now as big as Exxon and probably more benign. Certainly it's an amazing case of the power of one man's (Steve is male) vision/determination - often in the face of much scorn from 'those who know better'.
Apple may well, at times, have produced underpowered overpriced machines - which 'gullible people buy 'cos they look pretty', but that doesn't explain the 'repeat business'.
Wots this got to do with cycling? Not a lot - other MP3 players and navigational devices are available - Android may be better than iOS in ways that Microsoft is seldom better than Apple.
BUT one thing is clear, a big factor in the Apple success story is leadership. Jobs/Apple has managed to operate outside the standard short-termism that normally restrains large companies and governments.
Imagine if Steve Jobs was in charge of transport policy (or someone half as good).
It wouldn't be a question of giving people what they think they want. Of course it might involve overpriced, electric, must-have, flying machines, but at least the process would have involved a lot of 'Think Differents'...