"We are writing to you because one of our chosen areas of focus is cycling and the apparatus and infrastructure that supports it. We are interested in the ways in which this apparatus makes cycling a realistic and safe proposition, and thus contributes to governmental agendas around the quality of urban life, public health and sustainable transport. We hope you might be willing to collaborate with us in this project by talking to one of our team of researchers about your website and the ways in which it seeks to promote and facilitate cycling in London."
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