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Carlton Reid (@carltonreid)
3/28/12 10:39 AM
Design a HGV/cyclist safety icon and pocket a grand. BikeBiz: http://bit.ly/GZNbfW
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CityCyclingEdinburgh Forum » Cycling News
Money for designing lorry/cycle logo
(15 posts)-
Posted 13 years ago #
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Possibly only effective on people of 'a certain age'.
Posted 13 years ago # -
I'm interested in the grand, so will have a bash at this - although fundamentally I disagree with their approach that somehow putting a sticker on the back of a lorry is going to help increase awareness of LGV drivers in urban areas.
What they seem to really want is a "cyclists, keep out!" sort of thing. But that's not what they're actually asking for.
It's a rather confused approach to what claims to be a partnership aimed at both cyclists and lorryists.
I notice RoSPA are involved. I was thinking recently how utterly silent they've been around the whole cycling safety thing.
Posted 13 years ago # -
Actually, what is required is a punch boxing glove thingmy (like the punch thingmy used in Wipeout) which comes out of the left hand rear of the Lorry.
When a cyclist (or pedestrian) is stupid and enters that space, they are simply punched to safety before they can be a danger to themselves.
Posted 13 years ago # -
maybe they need something to stick in the cab for the driver???
Posted 13 years ago # -
..somehow putting a sticker on the back of a lorry is going to help increase awareness of LGV drivers in urban areas.
Well, LGV drivers probably spend a fair amount of time looking at the back of other LGVs so it might work!
Posted 13 years ago # -
Someone did the
+ <––Undertakers ––––––– Overtakers––> thing?
Just a bit negative and helps to increase the perceived danger of cycling.
I think the key thing is - 'if you can't see who's driving this vehicle they might not see you' type of approach. Now how do you put that in a logo?
Posted 13 years ago # -
maybe they need something to stick in the cab for the driver???
I suggested this to them. They came back and said that it's only for the rear of the lorry as if it was a good design and the driver was proud to display it then it would be default make them more observant / attentive / give them x-ray vision powers.
Posted 13 years ago # -
Stephdoh: Eeeeeeeradicator!
Posted 13 years ago # -
"Stop! The driver may not be paying attention!" - how do you get that in a logo though?
Posted 13 years ago # -
Crossed out bicycles, like notches on a gun? - or maybe that would be too distasteful?
Posted 13 years ago # -
Picture of a Mafia boss:
"Don Lorrino is displeased with you. Ride in here and we shall discuss it as men."
Too long?
"Make it look like an accident.[big arrow pointing to nearside]"
I haven't lost a close relative or friend to anything but old age and unpreventable misfortune, so I have no real way of imagining whether I'd be content to see a tasteless poster like that. I know I don't respond well to lectures, and do like bad taste. I would argue that the risktakey people that skite up lorries are in the same camp, but I admit I'd not like to be collared by some mother's son's mother if she'd just seen such a blunt reminder.
Posted 13 years ago # -
I'd argue that these signs aren't for the risk-takers - by definition, they're going to take risks and some of them will get killed (though not many, statistically), whether it's going up the side of a lorry or bombing down a fast descent on the wrong side of the road. These signs are for the inexperienced/ignorant/distracted who perhaps aren't thinking about what they're doing (another argument for not listening to the ipod while cycling, in my book), so they need to be noticeable and easily digestible.
Re bluntness, I've always admired the French approach of the cardboard-cutout style people-shapes they stand on the side of the road to show where people have died in crashes. They're specific enough to have adult and children-sized ones, which personalises it enough wihout naming names or assigning blame. "Two adults and a child died here" - you can't argue with the facts.
Posted 13 years ago # -
@Uberuce - I think "sui-side" and "safe side" are already in use, so tasteless is already established.
Robert
Posted 13 years ago # -
How's My Driving charges £10 per vehicle registered and then provides the subscribing bus or transport operator with reports.
It was popular a few years ago but most bus and truck operators now have pretty accurate GPS data on what their vehicles are doing and have done. Many now have cab CCTV recording, and buses have even more - typically a minimum of 8 cameras recording continuously.
They also have traffic light monitors that collate data logged on braking, acceleration, fuel consumption etc, and I suspect the market for the How's My Driving vinyls has declined. THis may be a move to boost their image.
My own personal take on a road safety campaign is for a universal detail applied to all road users "Let your only contact with me be Eye Contact" and since eyes are only operating over a 120 degree angle we alos give a plug fior the 360 degree safety device called ears. Engaging other road users through your eyes and ears certainly beats tangling with them in any other way.
I note in the conditions fro the contest that the winner waives all rights in favour of the promoter, but I'm sure that isn't globally the case. Any artists care to comment?
Posted 13 years ago #
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