As I was heading up the Granites away from Innerleithen this afternoon, I encountered Mark Beaumont heading downhill in the slipstream of a car with the rear hatch open and a camera person in the back. He said 'hello'. He wasn't doing GCN stuff, as he was wearing a green top.
More importantly, though, at the top of the climb was parked a liveried VW camper of his, with a bike rack on the back, sponsored by Clark Commercials. Perhaps a social media influencer frequently on CCE and with (like him) considerable experience of long bike rides might like to move on from persuading us all to buy Galibier kit* and instead get themselves a camper van.
*Mistral jacket was (again) ace today, in temperatures ranging from 0C to 10C, worn with just a baselayer underneath.