@Baldcyclist: I had the same thing! One of my colleagues who disagreed with most of the PoP campaign, has started to take an interest... she was quite tempted to come along to the bike breakfast (and she still has one of the breakfast bike ride posters up above her desk).
Anyway, she's currently in Germany for ~4-5 months, and said something like "If we had bike lanes back in Edinburgh like the ones in Germany, even I'd ride a bike" - progress :D
Then, more recently she's said she'll be getting a bike when she gets back (in September).
Anyway, I feel I should help her on this enlightened path. I'll have to find out a bit about what she's after: cost, asthetics, purpose... I'm guessing she'd want a nice looking bike (chic?) but is also a student so will not have loads of money to throw around. I think it'll mainly be commuting ~2-3 miles that she'll be using it for (depending on if she moves to where she's hoping to). With a bit of a hill on the way.
Maybe a selection of possible bikes/styles, to help people figure out what to do :D