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They’re actually not referring to these as 11-speed groupsets, they’re calling them both True 22.
Why True 22? With a double chainset and an 11-speed cassette you clearly get 22 different gearing options (although there will be some overlap), and SRAM say you can run the chain in the large chainring and the largest sprocket, and in the small chainring and the smallest sprocket. They’re not specifically encouraging cross-chaining but it can be done, so you do get 22 different front/rear combinations.
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http://road.cc/content/news/80966-sram-launch-red-and-force-22-groupsets
NOT cheap!!!