yes, that advert makes me cringe, but i'm not the target market. i think the target is a woman in her 50s who's never cycled much except on family holidays in the country, but thinks it might be nice to cycle to work some days only she doesn't want to wear lycra. (i don't want to wear lycra either, but without padded shorts, my left toes go to sleep.) This target woman is standing next to a husband who isn't sure the road is safe, or thinks she isn't fit enough to ride.
i like the red. i'd love a step through bike--they are much more comfortable, but not really designed for big hills. and it is unfortunate that they are marketed for women--in Cambridge, lots of young men ride them, but i suspect that has a lot to do with students wanting any old cheap bike for getting around.