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What do people think of this?

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  1. chdot
    Admin

    "It would be fine, if it was alongside a bunch of other bikes: a fast road bike, a mamachari, a gnarly mountainbike, a cargobike, a recumbent."

    I should have taken pictures of the other two bikes. I don't remember the accompanying text being gendered at all.

    Posted 6 years ago #
  2. Tulyar
    Member

    @c30c60 Its bowtie & braces brigade attempt to prove they were worth employing for their creative abilities but I wouldn't expect any comment from Cycling UK other than "we know we despair too" about the tenor of this event driven by British Cycling - as they can easily slip and start calling the ride a race, with all that this implies.

    Posted 6 years ago #
  3. c30c60
    Member

    @Tulyar I agree. My feathers are ruffled because it implies that women don't cycle because of hair + makeup + clothes. Of the women I know, the main barrier is that they won't swap the safety of their car for the random risks of Edinburgh's roads. Which is exactly the same reason as the not-cycling-but-would-like-to men I know. Hrrmph.

    Posted 6 years ago #
  4. chdot
    Admin

    "Which is exactly the same reason as the not-cycling-but-would-like-to men I know."

    You'll have heard the phrase "man up" which used to be quite often in the minds (and sometimes allowed out in public) of people against segregated infrastructure.

    Usage seems to be in decline...

    Posted 6 years ago #
  5. ejstubbs
    Member

    @gembo: "none of them had seen the big pink aeroplane poking its nose out of a normal sized garage due south of Winchburgh" Ooh, is that on Street View? (My excuse for not having seen it being that I've never knowingly been to or through Winchburgh in any direction.)

    Posted 6 years ago #
  6. PS
    Member

    the main barrier is that they won't swap the safety of their car for the random risks of Edinburgh's roads.

    Of course, the solution to that (segregated and safe cycle infrastructure) would in a win-win kind of way also encourage those who are concerned about the make-up, hair and clothes aspects to cycle. The men who are put off by the clothes, appearance and sweatiness as well. They also exist.

    Posted 6 years ago #
  7. acsimpson
    Member

    "none of them had seen the big pink aeroplane poking its nose out of a normal sized garage due south of Winchburgh"

    Had they seen the fairy house/pet memorial near Torphicen or do you not get that far west?

    Posted 6 years ago #
  8. gembo
    Member

    @acsimpson we do get that far west, they have not seen it. They have seen the Korean War memorial near torphicen, the strange grand design house nearer torphicen that looks like a water treatment centre., some have seen the henge and fake stone circle of cairnpapple too

    @ejstubbs B8020 just south of winchburgh, it is a plane cockpit and pink surely it is on street view?

    Posted 6 years ago #
  9. the canuck
    Member

    yes, that advert makes me cringe, but i'm not the target market. i think the target is a woman in her 50s who's never cycled much except on family holidays in the country, but thinks it might be nice to cycle to work some days only she doesn't want to wear lycra. (i don't want to wear lycra either, but without padded shorts, my left toes go to sleep.) This target woman is standing next to a husband who isn't sure the road is safe, or thinks she isn't fit enough to ride.

    i like the red. i'd love a step through bike--they are much more comfortable, but not really designed for big hills. and it is unfortunate that they are marketed for women--in Cambridge, lots of young men ride them, but i suspect that has a lot to do with students wanting any old cheap bike for getting around.

    Posted 6 years ago #

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