CityCyclingEdinburgh Forum » Cycling News
"... additional funding for Cycling Scotland’s Mutual Respect Campaign ..."
(16 posts)-
Posted 12 years ago #
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Excellent - £424,000 for more advertising, which can be summed up as:
"Motorists - stop running over cyclists and pedestrians"
"Cyclists - obey the law chaps"
"Pedestrians - keep out of the way of the real traffic"Honestly, who could think of a better way of investing this money?
Posted 12 years ago # -
"The Cycle Hub Team will provide support and expert knowledge on local routes and networks"
If you have to tell people about local routes and networks, does that not suggest that they are not in the right place? Sounds like cycling for leisure rather than everyday transport again...
Posted 12 years ago # -
"Honestly, who could think of a better way of investing this money?"
great competition idea. how would *you* spend £400 000 and improve cycling?
Posted 12 years ago # -
I'd employ a guy in a van to drive behind me to ensure I can safely take the lane the whole time... what it would improve road conditions for me! :p
Posted 12 years ago # -
I think the cycle hubs themselves are a good idea, nothing wrong with making it easier to switch between bikes and trains. I can think of lots of uses for £400K though
Posted 12 years ago # -
Posted 11 years ago # -
Well that's rubbish...
Posted 11 years ago # -
Given that £400k is quite a lot of public money, perhaps it would be worth asking Transport Scotland how they intend to measure the effectiveness of the campaign.
Metrics like KSI are probably out of scope, and 'Nearly Hit' and 'Got A Load Of Abuse From Another Road User' aren't going to be the pinnacle of rigour either. Judicious use of surveys is always a nice way of gathering data, as long as you get a fair representation of the people of Scotland (I was going to say 'population', but that would be confused with the statistical population, which I wasn't meaning).
The Cycle Hub Team will provide support and expert knowledge on local routes and networks
Sounds good on paper, but is mostly a soft 'look busy' activity that neatly diverts attention away from the national unwillingness to put the infrastructure and laws in place.
Posted 11 years ago # -
I've asked Cycling Scotland for the data on how the assessed the effectiveness of 'give me cycle space'. haven't received anything yet.
Posted 11 years ago # -
A few 10s of thousand would get you a few simple data loggers based around this sort of thing.
https://www.picomake.com/product/proxim-sound-simp
Dole out to a 200 or so volunteers to mount on their bikes for the commute and watch as the average overtake distance increases over the campaign then decreases afterwards (to hopefully a slightly higher average).
I was going to make a snide comment about soft assessment using surveys that Cycle Scotland will probably come back with to @SRD but actually the perceived safety of cyclists is probably just as important in terms of increasing uptake - which I think is the aim of the game.
Posted 11 years ago # -
If they've surveyed cyclists, that could be interesting. Suspicion is, they surveyed drivers.
Posted 11 years ago # -
I was thinking that surveying not cyclists (rather than drivers) about it would be closer to the mark. You would hope to see a reduction in the number of respondents describing cycling on the road as a dangerous activity .
Posted 11 years ago # -
I agree that money for media is a sop, its convient, it doesnt clash with other groups use of the road and its impossible to measure its effectiveness. Keith Brown loves it, so thats the final nail.
Posted 11 years ago # -
SRD: "how would *you* spend £400 000 and improve cycling?"
I'd randomly hand out £100 cycling goods vouchers to cyclists commuting into work in December.
Posted 11 years ago # -
Posted 11 years ago #
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