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"What's more important to your shop? Cars or bicycles?"

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  1. chdot
    Admin

    Maybe should be read by city centre and Leith Walk traders and some councillors and officials.

    "

    SPOKESMAN

    What's more important to your shop? Cars or bicycles?

    People-loving Carlton Reid wants to find out bike shop views on store parking. A necessary evil, or A vital business tool?

    BACK IN May, The Surveyor magazine invited me to Birmingham for a roundtable discussion between integrated transport experts. This was for an article in the magazine and all were told their answers would be subject to the 'Chatham House rule'.

    This is the stipulation that "participants are free to use the information received, but neither the identity, nor the affiliation of the speakers, nor that of any other participant, may be revealed..." So, I won't name names, but I can say that there was a local authority transport expert, a travel planning consultancy expert and two road technology experts.

    The gathered speakers knew their onions and were well aware of the potential for cycling in integrated transport schemes. None cycled, but were happy that others could be encouraged to do so. Not all were drivers, but all had terrible tales about the use of public transport and how motoring was often the most convenient and sometimes the only method of getting from A to B.

    The travel planning consultancy expert had brightened when I explained, to the group, who I was. Cycling, this expert said, was rising up the agenda and could deliver the kind of benefit to cost ratios that other forms of transport couldn't. Cycling delivered health benefits, most other forms of transport delivered poor health. (These things are scored and health BCRs are prized).

    It was a full 45 minutes into the meeting before walking was brought up, by yours truly. Trains, planes, buses, cars, bicycles: they're transport, walking sort of isn't, seemed to be the impression before I talked up this majority mode of transport that gets scant attention from planners. Clearly, I'm a committed, life-long cyclist, and make my living from cycling, but I'm also a people person. Not as in gregarious, but as in cities designed for humans, not cars. 

    Such concepts were popularised by Jane Jacobs, an American-Canadian journalist, author, and activist. Her influential 1961 book The Death and Life of Great American Cities poured scorn on the idea that cities should be designed primarily for cars. 52 years later and her message hasn't caught on everywhere.
    But Rome wasn't built in a day. Cities such as Ferrera in Italy, Groningen in the Netherlands and Freiburg in Germany show that it's possible to have thriving, prosperous districts without car access.

    Does constricting cars throttle the economy? Hardly. In London, motorists are in the minority, yet take up an inordinate amount of space. Covent Garden offers poor access to cars, yet is thriving economically.
    In 1993, in an article about roads for The Geographical, author Oliver Tickell wrote: "If access by road is the key to economic prosperity then Birmingham should be the wealthiest city in Britain. It is not."

    Reducing road space for cars, and increasing it for pedestrians and cyclists, could create more cyclists, yet bike shops are not shouting for this from the rooftops. And I don't tend to hear about bike shops calling for a reduction in car parking spaces. I can imagine Rutland Water Cycling would not be in favour of reduced car parking, but city centre bike shops don't seem to be in favour of it either. It's believed customers, in the main, arrive by car.

    But how many bike shops have conducted travel surveysto find out how customers actually get to their stores? Customers who arrive on foot or by bike are less visually
    arresting. I'd be interested in hearing your thoughts on store car parking and how vital it is to your business. I'd also like to hear from you if you've, say, partnered with your local authority to get rid of a parking space and replaced it with a bike parking stand.

    "

    BikeBiz

    Posted 12 years ago #
  2. SRD
    Moderator

    One of the cleverer ideas I have heard mooted was getting city centre shops to survey their customers by getting them to put a token into a clear box indicating their travel mode for that trip (eg like the charity tokens at some shops).

    Would *love* to see this done here. Not just because I think the results would vindicate 'our' preferred modes, but because there seems to be no hard data on this.

    Posted 12 years ago #
  3. Min
    Member

    That could backfire if it is discovered that "only" 20% (or whatever) of shoppers arrive by car. They might decide that more drivers need to be encouraged!

    Posted 12 years ago #

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