Launched today.
Referenced on other threads.
PoP got its reaction in early -
http://pedalonparliament.org/nice-way-code-our-response
And it's being picked up -
CityCyclingEdinburgh Forum » Cycling News
'Mutual respect'/NICEWAYCODE
(705 posts)-
Posted 10 years ago #
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"
Ian Aitken, chief executive of Cycling Scotland, said: “Road safety is everyone’s responsibility and it is important we move away from the ‘us and them’ mentality of some drivers, cyclists and pedestrians when in fact almost everybody falls into at least two of those categories. Road safety is most effectively achieved through a combination of the three E’s – engineering, education and enforcement, so we see this as being a key step towards educating people about the need for consideration of other road users. In conjunction with measures such as Police Scotland’s recent enforcement campaign to support vulnerable road users and a continued programme of infrastructure investment, this campaign will help everyone know how to respect each other in our shared road space.”
"
http://www.cyclingscotland.org/news/road-users-encouraged-to-get-along-and-follow-the-nice-way-code
Posted 10 years ago # -
I'm assuming this is a satirical festival piece that pokes fun at the absurdity of some Government information campaigns. The alternative, i.e. the Government has spiked half a million quid of cycling cash on telling people to be "nice", is just too ridiculous.
Posted 10 years ago # -
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The Nice Way Code campaign is supported by; The AA, The Bike Station, British Horse Society (Scotland), CTC (UK), Cycling Scotland, Institute of Advanced Motorists, Lothian Buses, Motorcycle Action Group, Paths for All, Police Scotland, Ramblers Scotland, Road Haulage Association, Safer Scotland, Society of Chief Officers of Transportation in Scotland (SCOTS), Scottish Cycling, Scottish Taxi Federation, Sustrans Scotland, Transport Scotland
"
So the key question is -
"What are those organisations going to do to get this across to their members?"
Is all the money going on 'public' advertising or is any left over for getting 'professional drivers' to take note/change habits??
Posted 10 years ago # -
I just made the mistake of reading the Cycling Scotland press release about the campaign. It does genuinely read like a satirical piece. We've got comments from the AA, Sustrans, Paths for All, the Police, the IAM and Cyclign Scotland all saying, "If we can all get along then the roads will be lovely."
Because, of course, people are going to read about the campaign and think, "y'know what, they're right, I'm now going to stick to the 20mph limit, not speak on my mobile, and always use my indicators."
The Cycling Scotland quote is telling, because it goes on to say that the best way to make the roads safer is better infrastructure. Didn't stop them signing up to £500k of public money being splurged on this campaign. £500k!
It's not an enforceable thing like drink driving or wearing a seatbelt. You're not going to have cops driving round stopping peds, cyclists and drivers and giving them tickets for 'not being nice'. Have they relaunched 'The Day Today'?
Posted 10 years ago # -
There's also a comment from the police about having seen recently the tragic consequences of accidents involving cyclists and pedestrians (as in cyclists and pedestrians being killed by cars). I wonder how many of those cyclists or pedestrians weren't 'being nice'... Did they kill themselves through not being nice Mr Policeman? Why no mention of motorists in that little section about people being killed on the roads?
Posted 10 years ago # -
They are playing politics with people's lives.
I'm ashamed of this country, and the way it is stage managed.
Posted 10 years ago # -
Keith Brown quote "While the numbers of road casualties in Scotland are at their lowest ever level ..."
Tell that to the families of Alastair Dudgeon, Alistair MacBean, Charles Aimer, Craig Tetshill, Kyle Allan, David Wallace, Douglas Brown, Connor Shields and Mary Brook...
Posted 10 years ago # -
I'm assuming this is a satirical festival piece that pokes fun at the absurdity of some Government information campaigns. The alternative, i.e. the Government has spiked half a million quid of cycling cash on telling people to be "nice", is just too ridiculous.
Aye, I liked Magnatom's comparison to Bill & Ted.
"Be Most Excellent To Each Other, Dudes and Dudettes".
"No Way? Yes Way!"
"Like, Totally Bodacious, Duuuuuuuude!"
The campaign is like a spoof. Y'know, like the 118 ads. Whichever ad agency got this account must be laughing all the way to the Cayman Islands.
Posted 10 years ago # -
It's OK, they are making not being nice to people illegal - and Police Scotland have agreed to have no tolerance enforcement.
Posted 10 years ago # -
Posted 10 years ago #
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"Keith Brown launches a groundbreaking, first of its kind, campaign encouraging road users to treat each other with consideration."
Might be a reason it's 'first of its kind'.
Posted 10 years ago # -
But what exactly is the 'nice way code'. I know of the Highway Code, the Green Cross Code, the Countryside Code. Each of them is a set of codified rules, obligations and advice. So what is the nice way code?
BTW - he looks like Mr Tumble on their blog.
Posted 10 years ago # -
nicewaycode.com is appalling.
"telling off cyclists and urging them to get better at respecting the rules of the road"
Quality mission statement, there.
This is the pits. So who is this written for, really?
Its basically just drivel copy that is directed back at them who gave them the brief.
and the brief is that we're all equals on the road, regardless of the ability to cause injury or harm. or death.
because that's the only message that's politically acceptable to be pushed to the electorate in a backwater country like Scotland.
For shame.
Posted 10 years ago # -
https://www.facebook.com/nicewaycode
I left a comment on their page.: "This campaign has got be a joke. It is a joke, isn't it? You can't actually be serious!"
Posted 10 years ago # -
Just read The Courier article that chdot linked to in the first post. Excellent work by PoP - it's clear that the Scottish Government don't like it up 'em - how dare a cycling group not sing their praises.
Also, the £58m figure rears it head again. While not a lie, this is the figure for expenditure on cycling and walking over three years, an average of £19.3m per year for 2012/13 to 2014/15. It is worth noting that this is less than the Scottish Government spends on supporting Opera, Orchestras and the National Theatre - you may consider this worthy expenditure, but it gives an indication of how low expenditure on cycling actually is.
Posted 10 years ago # -
I see they have a twitter hashtag for it. I foresee some persistent lampooning.
Posted 10 years ago # -
For those who don't know, this is unmodified WordPress text -
"
About
This is an example of a page. Unlike posts, which are displayed on your blog’s front page in the order they’re published, pages are better suited for more timeless content that you want to be easily accessible, like your About or Contact information. Click the Edit link to make changes to this page or add another page.
"
Wonder how long before anyone changes it...
Posted 10 years ago # -
"The campaign asks drivers to give cyclists more space and overtake them with care and to look carefully for pedestrians crossing, while cyclists are asked to obey red lights and not cycle on the pavement. Pedestrians are included too, with messages about not trying to cross the road while looking at your phone."
Hang on, didn't Cycling Scotland have a campaign just recently about 'Give Me Space'? Are they saying that it didn't work?
Things I'd ask drivers to do:
Obey red lights
Pay attention
Not exceed the speed limit
Not park in bike lanes or on pavements
Don't block hatched junctions or lit crossings
Don't use your vehicle to intimidateThings I'd ask cyclists to do:
Obey red lights
Not ride on the pavement
Be careful around pedestrians, especially on shared use pathsThings I'd ask pedestrians to do:
Look before crossing the road (Tufty club!)
Keep your eyes open if wearing headphonesPosted 10 years ago # -
I do hope fellow CTC members will be pressing CTC HQ as to why exactly they have backed this ludicrously patronising campaign.
As for Sustrans, well we're beginning to expect patronising twaddle directed at cyclists from them, unfortunately.
Posted 10 years ago # -
Posted 10 years ago #
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"He looks like mr tumble"
http://twitter.com/mikeqtoo/status/361844272179331072/photo/1
Posted 10 years ago # -
The Niceway Code would be funny, if people weren't dying on the roads. It really is time that the Scottish Government started to take it seriously.
Posted 10 years ago # -
Can't we all just get along? Now where did I hear that before...oh yeah... http://youtu.be/1sONfxPCTU0
Posted 10 years ago # -
You really couldn't make this **** up could you?..... "why don't you all just play nice children and share the road space"
sigh..... .Posted 10 years ago # -
If you are a CTC member, please ask why it is CTC policy to support this.
Posted 10 years ago # -
I know that a fair few of you guys on here aren't on twitter. Now would be an excellent time to set up an account and tell @nicewaycode what you think of them. Wuld be good if it weren't all coming from the usual suspects. So far everything on fb is negative too....
Posted 10 years ago # -
Just starting....
Posted 10 years ago # -
Posted 10 years ago #
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I will, of course, be sharing my £450k agency fee with @Wilmington's Cow:
Posted 10 years ago #
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