Campaigns telling drivers to not kill their passengers are allowed to be fairly abruptly distinctly non-fluffy:
CityCyclingEdinburgh Forum » Cycling News
'Mutual respect'/NICEWAYCODE
(705 posts)-
Posted 11 years ago #
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I've seen the adverts now, and have to say, very slick, very professional.
Also very pointless.
Tonight I was passed very very closely in Holyrood Park (video coming) and I just can't see that any driver currently doing that is going to see that video and think to himself, "Y'know, they're right, I should pass cyclists with more space." The fact it was just before a blind corner was perhaps by the by.
The horse one is funny. Genuinely good in that respect. What it also does is de-humanise cyclists (so rather than 'don't run over cyclists because they're people' it's 'don't run over cyclists because they're horses....'), and here's the thing... I've heard from a few non-cyclist drivers who have asked me (because I'm a cycle bod and they saw a bike in the advert) "What on earth does that mean?" And these are people who are aware of cyclists and paying attention.
The only thing I can say about the red light one is.... "wop wop wop"???
Posted 11 years ago # -
Another thing Road Safety Scotland (formerly the Scottish Road Safety Campaign) does is to have debates between psychologists etc about whether attitudes can be changed to lead to changed behaviour, or whether getting people to change their behaviour leads to changed attitudes.
eg did anti-drink driving publicity have much effect before breathalyser testing and fines/bans, did seatbelt wearing increase most when it became compulsory or when there were publicity campaigns? I thought the conclusion was that enforcement action against bad behaviour has more effect than just asking people to be better.Posted 11 years ago # -
Well Nick Phillips @NickP1888 of Glasgow was so impressed by
that he Tweeted
for some strange reason Mr Phillips has now locked his Twitter feed, I wonder why...
Posted 11 years ago # -
"policy "research" is reduced to PR not actually what works"
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@urbaneprofessor: my thoughts on being a horse: bit.ly/15B8pyL
”Posted 11 years ago # -
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Cycling Edinburgh (@CyclingEdin)
05/08/2013 22:19
"This isn’t funny it’s a sick joke and I hope @CTC_Cyclists and @sustrans see the error of their way and pull out"http://totallycranked.tumblr.com/post/57446238862
"
This is getting retweeted a lot.
Will CTC + S take any notice of critics (who are usually supporters)?
Posted 11 years ago # -
@Kim, here is a photo which apparently is his car. Licence plate just about visible. Seems he's 18: another fine upstanding young driver no doubt.
ADMIN EDIT
Link removed
Don't know where it came from
Can't see any merit in further demonising.
Posted 11 years ago # -
It's a terrible thing to be thinking but when the next cyclist dies in Scotland we should really go after Keith Brown. He demanded this fiasco. Everyone else is a prancing pony to his ringmaster.
How many white bikes can we chain up outside the Parliament building? I think I could come up with two if I get get some rubbish wheels to attach to a broken frame.
Posted 11 years ago # -
@crowriver - so likely pays neither the road tax nor the insurance.
Posted 11 years ago # -
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There are two ads. One addresses the issue of people on bikes ignoring red lights; the other asks people in cars to take more care around people on bikes.The logic to releasing these together is quite obvious. The supposed balance between the two is quite clearly reflecting the campaign’s stated ethos: that change from one group of road users will come only if there is some sort of concession made by another group.
This reinforces the very clear message that perceived groups of road users – with those groups defined by the mode of transport they’ve arbitrarily chosen – is what the campaign focuses on. Groups are collectively responsible and, as is intractably true given that responsibility, collectively culpable.
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http://beyondthekerb.wordpress.com/2013/08/05/the-horse-and-the-python
Posted 11 years ago # -
chdot "Where did they find those car free roads?"
Thanks to Streetview (and confirmed by DH in comments on above link):
West George Street junction with West Campbell Street, glasgow
Trivia fans may also have noticed this junction was used in the BBC series "Single father" for the car-bike crash involving red-light running, as shown in first few seconds of this (guess 1. who went through the red-light? and 2. who came off worst?) http://www.naden.de/blog/bbvideo-bbpress-video-plugin -->[+] Embed the video | youtube clip (guess 1. who went through the red-light? and 2. who came off worst?)" target="_blank">Video Download Get the Video Plugin Posted 11 years ago # -
Classic (in a good way) -
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mike quinn (@mikeqtoo)
05/08/2013 23:40
seriously though @nicewaycode you would have been better rebroadcasting this, still valid today"
Posted 11 years ago # -
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Mytchett by Bike (@dombat)
05/08/2013 23:53
nicewaycode red light jump parody - far more realistic!"
Posted 11 years ago # -
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Nice Way Code (@nicewaycode)
05/08/2013 11:55
Some road users do have a perception that some bike riders break the rules – rightly or wrongly. Some data http://bit.ly/16WOHdt"
"Shoestring Cycling (@ShoestringCycle)
05/08/2013 17:29
@nicewaycode data available on British attitude survey shows MOST drivers break law but MOST cyclists obey"
Posted 11 years ago # -
I think they've stopped responding to critical tweets. And tweeting at odd times (they were online at 1am this morning...). The link in that tweet appeared to be a two year old Australian study (and not all of Australia, limited to Melbourne). And that's apparently justification for the direction of this campaign in Scotland - that there's a perception (that they admit may be wrong) that cyclists break the rules. That warrants an advert telling cyclists not to give every other cyclist a bad name....
Posted 11 years ago # -
Who's up for getting a panto horse outfit and filming a couple of people walking down the street in it?
Posted 11 years ago # -
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"Where did they find those car free roads?"
Thanks to Streetview (and confirmed by DH in comments on above link):
West George Street junction with West Campbell Street, glasgow
"OK this is clearly faked, but actually, the reality is that outside of Edinburgh or Glasgow (or the connecting M8) the roads in Scotland pretty much are car free most of the time...
Posted 11 years ago # -
@anth: "walking"? - surely riding - can you ride a tandem in a pantohorse outfit..?
In the festival we would fit right in :)
Sorry to bang on with the same message - but plain-clothed cops on bikes especially in the evening, combined with some publicity warning drivers that the next bike they punishment-pass could lose them their license/liberty would be way more effective imo.
@CyclePC get well soon!
Posted 11 years ago # -
"OK this is clearly faked, but actually, the reality is that outside of Edinburgh or Glasgow (or the connecting M8) the roads in Scotland pretty much are car free most of the time..."
Aberdeen is pretty blinkin' awful (used to drive into and around Aberdeen almost every day). Been in Perth and Inverness outside 'rush' hour in the car as well and been pretty clogged up.
Certainly outside the cities the roads in Scotland are pretty much car free a lot of the time. Though as with the M8, the M90, the A90, the A9, the M74, the A1... can all be pretty busy as well (the M8 wins at rush hour, but outside of that the other roads can match it).
Posted 11 years ago # -
@WC True, but *most* of the time you spend in a car in Scotland is quite pleasant. Provided you stay away from some of the Cities at rush hour.
Posted 11 years ago # -
Great swathes of Edinburgh seem to be pretty much car free outside of the rush hour. Leith Walk can be very quiet, for instance.
Posted 11 years ago # -
Leith Walk can be very quiet, for instance.
It can, but then all of a sudden three buses come along and you're cycling in a bus sandwich. Happened to my partner yesterday. I was slightly ahead, road clear and quietish, no worries. She however got caught by the buses...
Posted 11 years ago # -
http://www.magnatom.net/2013/08/ive-run-out-of-nice-titles.html
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Farnie (@farnie)
06/08/2013 11:18
A wonderful POV from a motorcylist on the #nicewaycodehttp://highwaylass.blogspot.co.uk/2013/08/once-again-bloodycyclists-show-way.html
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Posted 11 years ago # -
"Instead of muttering a bit and then flagellating themselves, as the bikers did, the cyclists are angry and are expressing their views in very clear terms."
I like the fact that this response is seen as a good thing. We do need to get angry.
Posted 11 years ago # -
Posted 11 years ago #
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Cycling Edinburgh (@CyclingEdin)
05/08/2013 15:54
@CTC_Cyclists @sustrans @SustransScot @CTC_Scot Are you still willing to back #nicewaycode now that it's public?"
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Sustrans (@sustrans)
06/08/2013 11:57
@CyclingEdin 1/2 We support efforts to improve relations between different road users & look fwd to seeing how the campaign develops.Sustrans (@sustrans)
06/08/2013 11:58
@CyclingEdin 2/2 And we campaign for more infrastructure with further development of #NCN in Scotlandhttp://www.sustrans.org.uk/scotland/policy
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Posted 11 years ago # -
The NiceWayCode doesn't directly address the assumption by many drivers (and cyclists) that they have right of way over pedestrians when leaving a minor to major road or vice-versa.
Because infrastructure is aimed almost 100% at motorists there are drivers who seem to forget this. Basically some imagine the road is a sort of rail track where if anyone ventures out at an unmarked crossing they are fair game.
I know the code's quite clever copy tries to set a tone but we need much stronger political leadership on this. 20mph in urban centres would be a start.
No doubt the NWC creators will enjoy doing a revamp with a 'we listened' approach.Posted 11 years ago # -
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Prior to consumer testing, a number of conversations were invited from a range of people across cycling, driving and pedestrian groups.We found most people occupy the middle ground, and if anything it was regular cyclists who were most critical of other cyclists’ behaviour and likewise ‘professional drivers’ of other drivers. Some quotes:
“The general standards are improving, although around town those not adhering to traffic lights, not giving hand signals and non use of bike lights I find baffling” – Road cyclist
“Many drivers are simply unaware of cyclists, and awareness/anticipation is what makes a good driver” – Licensed Taxi driver
Further pre-campaign research was carried out in Glasgow, Edinburgh and Aberdeen and will be followed up with a post campaign evaluation.
Posted 11 years ago # -
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You are able to make comments now.The team looked at a range of campaigns, including the one from Ireland that you mention. This is a good campaign, and clearly states the relationships between person in the car and the person(s) on the bikes.
The Nice Way Code campaign is aimed at all road users, not just cyclists, not just drivers and not just pedestrians. The TV ads form part of the campaign only and are supported by additional text in the Nice Way Code booklet and a wider outdoor and press campaign.
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Posted 11 years ago # -
The Nice Way Code campaign is aimed at all road users, not just cyclists, not just drivers and not just pedestrians. The TV ads form part of the campaign only and are supported by additional text in the Nice Way Code booklet
So they keep saying, yet one advert (50%) is aimes squarely at cyclists in a critical manner (jumping reds is bad, mmm'kay) and in the very short booklet, there are yet more useless messages directed only at cyclists (wear bright clothes, don't jump reds, mmm'kay)
The reality of the balance of the campaign in no way reflects the "this is for all road users" line they keep trying to defend themselves with.
Posted 11 years ago #
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